The Perfume Shop celebrated the addition of another new and improved experiential store at Shopping Centre, Exchange in Ilford. The iconic retailer revealed a new and improved customer experience with a stylish new layout and upgraded services including a digital screen, personalised ribbon machines, as well as offering The Perfume Shop’s signature expert fragrance consultations, complimentary gift wrapping and a recycling service where customers can drop off used perfume bottles to receive 15% off their next purchase.
Not only this, but the new store also marked the occasion with a bottle giveaway to the first 15 people who spent £70 across Friday 26th July – Saturday 27th July. The bestsellers on the day of opening were Marc Jacobs Daisy Wild, Jean Paul Gaultier Le Beau Paradise Gardens and Burberry Touch for Men.
The Perfume Shop’s continuous expansions on new stores across the UK and re-fitting existing stores to ensure sustainability is always at the forefront. With this, stores continue to benefit from factors such as energy efficient LED lighting throughout, which contributes to The Perfume Shop’s commitment in reducing their energy consumption by 30% by 2030 vs 2015. All Principal Contractors are ISO14001 accredited to ensure their waste management on site is adhered to along with to control the ongoing environmental impact of their operations. Where possible, existing materials and equipment are retained or reused.
The opening was overseen by Geoffrey, store manager, who has worked for The Perfume Shop for over 15 years.
Geoffrey commented: “We’re delighted by the warm reception our new Ilford store has received. Seeing our customers enjoy personalised consultations and discovering their perfect scents has been incredibly rewarding. We’re dedicated to keeping up this excellent service and ensuring that every visit is a special experience for all Exchange Centre visitors who come through our door“.
One of the UK’s largest specialty retailers and home to nearly 130 brands, from designer perfume houses to celebrity fragrances, The Perfume Shop has been a staple on the high street for 30 years, serving those with a nose for great value.
The new store is located at The Perfume Shop, Unit 40A, The Exchange, Ilford, Essex, IG1 1RS.
