The Perfume Shop, the UK’s largest specialist perfume retailer, is bringing back one of its most scent-sational festive favourites for Spritzmas 2026, with the launch of its official Perfume Advent Calendar, packed with 24 scented treats and surprises from some of the world’s most-loved fragrance houses.
Launching from late September for £99, this year’s calendar has been handpicked by The Perfume Shop’s experts to make the countdown to Christmas smell better than ever, giving perfume lovers the chance to discover a different scent or treat behind every door.
From iconic favourites to exciting new additions, the calendar features an impressive line-up of names including Yves Saint Laurent, Rabanne, Versace, Jean Paul Gaultier, Mugler, Lancôme, BOSS, Issey Miyake and Carolina Herrera. Among the treats waiting to be discovered are YSL Libre, Mugler Angel Fantasm, Lancôme La Vie Est Belle, Carolina Herrera Good Girl Jasmine Absolu, Rabanne Million Red For Her, Estée Lauder Bronze Goddess and Jean Paul Gaultier La Favorite.
Perfume lovers can also discover a selection of scents for him, including Issey Miyake Le Sel d’Issey, Rabanne Invictus Elixir Parfum, Versace Eros Najim Parfum, Michael Kors Pour Homme Absolu and Lacoste L.12.12 Bleu, alongside a silver Travalo for taking a favourite scent on the go.
This Spritzmas, £5 from every Perfume Advent Calendar sold will also be donated to The Perfume Shop’s charity partner, Look Good Feel Better, helping the charity continue its work supporting people living with cancer.
With only 7,000 calendars available, perfume fans will need to be quick. The waitlist for this year’s calendar has already shown great demand ahead of its official launch, building on the popularity of previous editions, including last year’s calendar which sold out in just weeks.
Gill Smith, Managing Director at The Perfume Shop, comments: “The countdown to Christmas is such an exciting time at The Perfume Shop, and our Perfume Advent Calendar has become something our customers look forward to every year.
For 2026, we wanted to make every door feel like a new scent discovery. We’ve brought together an incredible mix of iconic favourites, exciting new scents and much-loved fragrance houses, giving customers the opportunity to experiment with something different each day and perhaps even discover a new signature scent along the way.
We’ve already seen a fantastic response through our waitlist, showing just how much excitement there is for this year’s calendar. With only 7,000 available, we expect demand to be high once again. Whether you’re buying one as an early Christmas treat for yourself or gifting it to someone special, we hope opening each door brings a little moment of scented joy throughout December.”
The Perfume Shop’s 2026 Perfume Advent Calendar is priced at £99 and will launch from late September. The wait list sign up can be seen here.
