York-based chocolate brand, The Wizards Magic has launched its sustainable, functional Magic Egg into Aldi.
Aldi showcases one of the brands most popular range: 0% SUGAR, but in an Easter Egg form. This incredible sugar-free chocolate is ideal for anyone who cannot consume sugar or for those who like to their figure.
The Wizards Magic Chocolate is for those of you who want to be astonished by the chocolate you eat. This is why the brand created the world’s first 0% sugar, plant based, dairy free, high fibre, gluten free chocolate which is also palm oil free. Most importantly, it tastes incredible with rich, deep flavours for those craving something the world has never seen before.
Sustainability and ethical business practises are at the heart of The Wizards Magic. This is why, the brand delivers 100% recyclable packaging throughout their entire ranges, and they make sure their supply chain follows ethical practices and that every cocoa bean used in their chocolate can be tracked to its source.
Managing director Charlie Simpson-Daniel said: “We are absolutely delighted to bring Wizards to Aldi! They are an incredible retailer and their buyers are some of the most dedicated and passionate human beings you are likely to meet in the food industry. We are privileged and honoured to be given the opportunity to work with them and see The Wizards Magic 0% Sugar Eggs come to life on their shelves!”.
Commercial director James Simpson-Daniel added: “Absolutely delighted to see the arrival of The Wizards Magic Egg into Aldi in March. To see it on the shelf will be an incredibly proud moment for all involved in getting it there. We can’t wait to see share this delicious product with everyone out there and hope they enjoy it as much as we do”.
Marketing director Camilla Lanata added: “I am really excited to launch The Wizards Magic Egg in ALDI. They share our vision and values, and I am absolutely delighted to bring this partnership to life.”
