Digital retailer Very, operated by The Very Group, has announced plans to transform the product discovery experience for its customers through a new partnership with US-based tech platform Constructor.
The first phase will see the retailer implement new search, browse and autosuggest tools across its website and app. Using artificial intelligence (AI), natural language processing, machine learning and data, these tools learn from anonymous individual interactions and collaborative behaviours to optimise the product discovery experience and provide customers with faster, more personalised results.
Very will also roll out other elements of Constructor’s fully interconnected product discovery solution, including its personalised ‘quiz’ functionality, in the longer term. By answering a series of questions related to their preferences, interests and goals, customers will be able to use quizzes to discover the right items for them across all product categories.
The retailer continues to make significant progress with its multi-year tech investment roadmap, moving towards a flexible, cloud-based architecture that will enable it to deliver faster, more frequent customer experience improvements. This includes the transformation of its ecommerce platform through a partnership with commercetools, providing personalised size and fit guidance via True Fit, creating engaging content with Amplience, and offering virtual make-up try-on with Modiface and Benefit.
Paul Hornby, digital customer experience director at The Very Group, commented: “Finding the right products quickly is a vital part of the overall digital customer experience, and we’re excited to be taking product discovery to the next level by partnering with Constructor.
“Ultimately, we want every customer to have an increasingly personalised experience of shopping with Very. The opportunities that AI and machine learning open up in this space are endless, and tapping into that via product discovery is a major step forward in our tech transformation journey.”
Eli Finkelshteyn, CEO of Constructor, said: “It’s clear that Very is deeply dedicated to using technology to make their customer experience the best it can be. Constructor is honoured to be among those technologies, working to ensure the products that Very’s customers see are attractive and personalised to them and make their customer journey better.
“We’re looking forward to working with Very to make their strong and exciting vision for product discovery a reality and seeing the long-term results of our partnership.”
