Wafflemeister has today announced a major listing with Costco UK – also resulting in its first foray into the continental European retail market.
As part of the listing, the UK’s leading waffle brand has created a 28-box pack of 90g of its popular Wafflemeister classic liege waffles, which will be available in all UK Costco warehouses.
As part of this distribution, the waffles will also be made available across the group’s warehouses in Sweden and Iceland – the first time the group’s retail products will be sold outside of the UK.
The product has been designed to target independent hospitality and convenience sites looking for quality branded menu solutions as well as grab and go options that come in bulk.
The news comes soon after the company announced a listing with Waitrose – its first with a major UK supermarket.
Rikos Leong-Son, co-CEO from Wafflemeister said: “It is fantastic to be listed with a wholesaler that shares similar guiding principles around quality and value.
“We’re also over the moon to be taking our first steps into the continental Europe retail market.
“Ultimately, we want to make our waffles accessible globally to more consumers, businesses, and operators.”
The Wafflemeister range includes both Frozen and Ambient waffles – including Mini 35g waffles, 55g and 90g branded options as well as a range of Sweet and savoury filled waffles. Wafflemeister are available through all major wholesalers.
