This week, Britain’s largest bakery brand, Warburtons, has further expanded and diversified its product range with the launch of its latest exciting NPD, Soft Naans.
The Soft Naans have a soft, fluffy texture and an authentic taste that consumers are set to love. They can be warmed in the toaster in under two minutes creating a convenient and versatile accompaniment that works as part of any meal. The perfect pairing with a curry or kebab, the Soft Naans are also great as an alternative base for a pizza or enjoyed as a snack, toasted on their own.
With consumers looking for new and more interesting bakery products to make mealtimes more exciting, Warburtons has invested £400m in innovation over the last 10 years to now produce over 70 different types of products to cater to all tastes.
The Soft Naans follow the bakery brand’s recent successful new product launches which included Crumpet Thins, the expansion of the 21 Seeds & Grains line into Thin Bagels, and Gluten Free Fruity Buns.
Jonathan Warburton, chairman of Warburtons, said: “Consumers are always looking for different, more interesting meal options which is why we continue to invest in expanding our product range. Our Soft Naans offer consumers a high-quality product that is convenient and versatile.”
Also certified vegan, Soft Naans (4 pack) will have an RRP of £1.50 and are now exclusively available at Morrisons. They will then be rolled out at other retailers including Tesco and Iceland (4th September), Asda (25th September) and followed by Co-op.
