Whole Foods Market has opened applications for its UK Q4 2026 Pitch Day, offering 54 emerging and challenger brands the opportunity to pitch directly to its buying teams for potential ranging opportunities.
The latest Pitch Day comes as brands discovered through earlier rounds begin hitting Whole Foods Market shelves, demonstrating a growing route from pitch to listing for emerging food and lifestyle businesses.
Gut&Glory launched with Whole Foods Market UK in August, while Pickle Project is set to launch this month. Flavour Bombs, Chilli Chan’s and Spice Dept. are also due to arrive in stores in Q1 2027 following their participation in previous Pitch Days.
For Q4, Whole Foods Market UK is particularly interested in hearing from brands innovating across a number of areas currently on its buyers’ radar, including the continued demand for protein-led products and the growing chilli crisp and crunch category.
Brands operating in the following categories are particularly encouraged to apply:
- Body care
- Chilli crisp and crunch
- BBQ sauces and rubs
- Valentine’s Day gifting and food
- Meat sticks
- Protein drinks
- Protein bars
Brands across other categories are also encouraged to apply, with priority given to products that are locally sourced in England, cater to special diets, align with emerging consumer trends, are certified organic or champion regenerative agriculture.
Full application details and submission criteria can be found at: https://www.wholefoodsmarket.co.uk/pitchdays
