Retail Times — UK Retail News
ADVERTISEMENT
  • HOME
  • ABOUT
    • CONTACT & Press release submit page
    • ADVERTISING
  • PRODUCTS
  • TECH
  • DATA
    • Reports
    • Research
  • RETAILER
    • Manufacturer
    • Wholesaler
  • PEOPLE
  • SUSTAINABILITY
    • Fairtrade
    • Packaging
  • SERVICES
    • Events
    • Awards
    • Logistics
  • COMMENT
    • In My Opinion
    • Featured Article
    • Why It Works
  • RETAIL CATEGORIES
No Result
View All Result
Retail Times — UK Retail News
No Result
View All Result
  • HOME
  • ABOUT
    • CONTACT & Press release submit page
    • ADVERTISING
  • PRODUCTS
  • TECH
  • DATA
    • Reports
    • Research
  • RETAILER
    • Manufacturer
    • Wholesaler
  • PEOPLE
  • SUSTAINABILITY
    • Fairtrade
    • Packaging
  • SERVICES
    • Events
    • Awards
    • Logistics
  • COMMENT
    • In My Opinion
    • Featured Article
    • Why It Works
  • RETAIL CATEGORIES
Retail Times — UK Retail News
No Result
View All Result
Home Retail News Data

Warburtons’ new research reveals 46% of children reliant on breakfast clubs, according to teachers

97% of school teachers believe a good breakfast is key to a child’s success at school

by Fiona Briggs
March 9, 2023
in Research
Reading Time: 4 mins read

WarburtonsResearch commissioned by Britain’s largest bakery brand, Warburtons, has revealed that children who eat a proper breakfast concentrate more at school and are likely to get better results.

Research conducted with 500 teachers from across the country found that nearly three quarters (72%) noticed a significant difference between children who eat breakfast and those who don’t. It showed that those that do are more willing to take part in group activities, have higher concentration levels and appear to be happier in class. On the other hand, those who don’t have breakfast can give up on tasks more quickly, show signs of tiredness and are easily distracted. They are also likely to be less engaged in the classroom and show a lack of curiosity.

This new research has been commissioned by Warburtons to highlight the importance of a good breakfast to support a child’s full potential in the classroom. The study marks the start of Warburtons’ partnership with the charity Magic Breakfast to provide over 1.1m nutritious breakfasts to children facing food insecurity, and help ensure that no child is too hungry to learn.

The research shows an enormous 97% of teachers believe breakfast, such as a piece of toast or bowl of cereal, is very important to the success of children at school. Not only can breakfast benefit a child’s academic success but according to 60% of teachers it can also improve their ability to socialise with other students.

As the cost of living crisis continues, 4 million children in the UK have experienced food insecurity and are at risk of going to school hungry[1]. According to the teachers polled, nearly half of children (46%) in their school communities are now having their morning meal at a breakfast club but that sadly 34% don’t have breakfast at all before the school day starts.

Providing children something to eat before classes begin is important according to 95% of teachers, but a quarter say their school doesn’t have a club or trolley to offer this. What’s more, 38% of teachers worry about school budgets impacting morning breakfast clubs for children who – on average – will first say they are ‘hungry’ at 9:54am. More than seven in 10 teachers (71%) also believe a breakfast club gives children time to settle into the school environment before lessons begin. That’s why the support of charities like Magic Breakfast is so vital, who, alongside Warburtons, can help schools support more children across the country.

Pryia Tew, dietician and nutrition professional, said: “In light of the cost of living crisis, many more children are missing out on meals and nutrition at home, so being provided with a balanced breakfast at school could make a huge impact to their health. Children who eat a hearty breakfast have a higher intake of key nutrients than breakfast skippers. Whilst all meals are important, breakfast can be a golden opportunity to encourage children to eat fibre, calcium, B vitamins, protein, iron as well as one of their five a day with a portion fruit.

“Numerous studies have shown breakfast may benefit physical health and cognitive function too – improving concentration levels and chances of a child’s success at school. Missing out a whole meal a day is going to make it hard to catch up on the nutrition their bodies need and reach their full potential in the classroom.”

Lindsey Macdonald, CEO at Magic Breakfast said: “At Magic Breakfast it’s our mission to end morning hunger as a barrier to learning for children and young people in the UK. However, as financial pressures continue to stretch more and more families, sadly an increasing number of children are going to school hungry. We’re thrilled to be working with Warburtons and to have their support in providing more young people the chance to have a nutritious breakfast at school. We know that those who have had a breakfast are more settled, ready to learn and go on to achieve better results at school, helping them realise their dreams.”

Jonathan Warburton, chairman of Warburtons, commented: “We firmly believe that all children should get the opportunity to thrive at school, no matter their circumstances. That’s why our partnership with Magic Breakfast is so important to us here at Warburtons – not every child has access to breakfast before school and we want to help change that. On top of the product donations and community grants we make through the Warburtons Foundation, our pledge to provide 1.1 million breakfasts to schools through Magic Breakfast means we’ll be able to reach and support more families – something our family business has been committed to since we began.”

The survey revealed the following:

10 CHARACTERISTICS OF CHILDREN WHO DO EAT BREAKFAST BEFORE SCHOOL

  1. High concentration levels
  2. Engaged with the lesson
  3. A positive attitude
  4. Happier to be in the classroom
  5. A willingness to participate in class activities
  6. A good memory of things we’ve previously learnt/spoken about
  7. Contributing to group activities
  8. Better grades
  9. Raising their hand to answer questions
  10. Curiosity about what is being taught

10 CHARACTERISTICS OF CHILDREN WHO DON’T EAT BREAKFAST BEFORE SCHOOL

  1. Tiredness
  2. Struggles to concentrate
  3. Easily distracted
  4. Not fully engaged with the lesson
  5. Give up on tasks quickly
  6. A negative attitude
  7. Easily confused
  8. Struggles to remember things from previous lessons
  9. Lack of curiosity about what is being taught
  10. Less creative

Additional data:

According to those polled via OnePoll https://onepoll.com/

  • Teachers at schools which do provide breakfast facilities typically serve food including toast, cereal and juice
  • The benefits of breakfast clubs include getting a nutritious meal (76%), socialising with other students (60%) and learning about the importance of a good breakfast (47%)
  • 70% of teachers believe a good breakfast allows children time to properly prepare for the day ahead
  • 57% of teachers say it gives children time to wake up before lessons
  • Nearly half (48%) will eat while on the journey in whilst 46% will have their morning meal at a breakfast club
Share This Article

Similar News Articles:

  1. Kellogg’s partners with STV Children’s Appeal for 2023 Big Scottish Breakfast campaign The STV Children’s Appeal’s Big Scottish Breakfast fundraising campaign is back for 2023 – and, for the first time, this year’s initiative will...
  2. Over half of Brits move away from traditional English breakfast tea as their preferred blend, research finds Despite the Nation’s long-standing love of English Breakfast tea, new research reveals ahead of National Tea Day on April 21st, that Brits...
Tags: Warburtons
ADVERTISEMENT

Related Posts

Blacks

Brits are increasingly wearing functional clothing beyond the outdoors, new Blacks research finds

May 14, 2026

Blacks today unveils a bold new chapter, relaunching in collaboration with Professor Green as the...

publications@kaboozt.com

Tesco and BBH bring “Need Anything From Tesco?” to life with 5,000-tulip billboard at King’s Cross

March 16, 2026

As mother's day was yesterday, Tesco helped those travelling through London pick up a thoughtful...

Retailers bet on loyalty and AI — but shoppers are quitting at checkout before loyalty takes hold, says new research

February 12, 2026

Retailers bet on loyalty and AI A growing mismatch between UK retailer strategy and shopper...

Retailers at the centre of the smoke-free transition in 2026, research shows

Retailers at the centre of the smoke-free transition in 2026, research shows

February 2, 2026

Philip Morris Limited (PML), the UK and Ireland affiliate of Philip Morris International (PMI), has...

SOTI research reveals the need for retail tech to deliver a more immersive experience

January 28, 2026

New research from SOTI reveals more than 4 in 5 British consumers are concerned about data privacy...

James Gin has partnered with Airfix for the ultimate Father’s Day Gift

James Gin partners with Airfix for ultimate Father’s Day Gift

June 10, 2025

James Gin has partnered with Airfix for the ultimate Father’s Day Gift. Order today to...

Load More

🗞️ Trending Retail News

  • KFC swaps Colonel Sanders for Arteta after Arsenal title win

    6 shares
    Share 2 Tweet 2
  • Froneri announces new flavour for indulgent chocolate stick brand, Nuii

    6 shares
    Share 2 Tweet 2
  • Waitrose becomes the first supermarket to move to free range cream

    6 shares
    Share 2 Tweet 2
  • Packaging entrepreneur launches  Buynex B2B procurement and supply-chain platform

    6 shares
    Share 2 Tweet 2
  • Data analytics and predictive models: the science behind modern sports wagering

    10 shares
    Share 4 Tweet 3
  • July rain causes Brits to choose hearty roasts over barbecues, Ocado Retail reports

    6 shares
    Share 2 Tweet 2

FEATURED ARTICLES

Securing The Future of Retail

Securing the future of retail through seamless omnichannel integration

March 23, 2026
appealing to the new emotional economics of festive shopping

Smug-face and FOMO: appealing to the new emotional economics of festive shopping

October 27, 2025
Journey to AI: build strong foundations for retail success

Journey to AI: build strong foundations for retail success

September 2, 2025
eTail Uk 2026 eTail Uk 2026 eTail Uk 2026
ADVERTISEMENT
retail crime protection retail crime protection
ADVERTISEMENT
ADVERTISEMENT
No Result
View All Result
  • HOME
  • Featured Articles
  • Retail News Categories
  • About us
  • Advertising
  • Contact / Press release submit page
  • Privacy policy