Sexual wellness brand Roam is delighted to announce the launch of its Skin Tone Condoms, a world first in sex care, with the aim to challenge the lack of innovation in the category. Roam’s inclusive Skin Tone Condoms have been designed with leading experts, available in four tones, including Dark Brown, Medium Brown, Light Brown and also in Original Latex to provide customers with a choice on what feels good for them. Roam’s Skin Tone Condoms will be available to purchase in selected Boots stores nationwide or online at www.exploreroam.com, boots.com and superdrug.com from 17th April 2023, RRP £15 for a pack of 12.
Roam’s newest innovation disrupts the industry, prioritising inclusivity with intersectionality at the heart of everything it does, with an aim to tackle the unmet needs of consumers. Today the stigma surrounding sex can be even stronger within Global Majority Communities, having an impact on contraception usage and access to sexual healthcare. For every Skin Tone Condom purchased, Roam gives a condom back (Buy 1 Give 1) in partnership with Brook, the UK’s leading sexual health and wellbeing charity helping to unlock contraception access in communities where sex is more stigmatised.
Made in the UK, Roam’s Skin Tone Condoms are made using 100% natural ingredients with up to 40% less plastic vs traditional condom foils reflecting its mission to be better for pleasure, people and the planet. They are also vegan, dermatologically tested and PH balanced so consumers can explore with comfort and confidence.
A spokesperson from Roam spoke about the brand’s news saying, “We are really proud to be creating noise in the market like never before with the launch of our Skin Tone Condoms. This world first presents a choice that has never existed before within the sex care category, and challenges legacy brands who have failed to address nuanced needs of all sexually active communities. Designed with the best materials to be the perfect balance between sensation and safety to protect your pleasure and community.”
Roam’s game-changing range of sex care products also includes skincare-inspired lubricants and toys made with medical grade silicone designed to allow people to explore with comfort and confidence, regardless of race, gender, sexual orientation, or age.
