Fearne & Rosie Reduced Sugar Jam has given its healthier Strawberry Jam a special Pudsey makeover in the run-up to this year’s BBC Children in Need, with a new Pudsey Edition. The jars, which are rolling out from today, signify the first time Pudsey has featured on FMCG packs in a retail setting.
Fearne & Rosie is a proud partner of BBC Children in Need. The sweet Pudsey Edition sees the brand helping raise vital funds for children and young people across the country so they can be the best they can be, regardless of the challenges they face. The partnership, which is in its second year, aims to raise in the region of £500,000 for the charity over three years.
For every Pudsey Edition jar sold 10p will go to support BBC Children in Need. The Pudsey Edition Strawberry Jam retails at £3.20/320g jar and is available via Amazon, Ocado, Waitrose, select Morrisons stores, as well as via fearneandrosie.co.uk.
There are also personalised Pudsey Edition jars that can be purchased direct from fearneandrosie.co.uk, £5.00/320g jar, with £1 from the sale of each personalised jar going to support BBC Children in Need.
Fearne & Rosie jams are bursting with more fruit and less sugar. Each jar is made up of 70% fruit[1] (with the Pudsey Edition Strawberry Jam containing 31 strawberries!), and 40% less sugar than an average jar of jam[2]. Made from all natural ingredients and no hidden nasties, the jams are designed to help families make healthier choices and reduce unnecessary sugar intake, without compromising on taste or quality.
The brand is supporting the launch with a healthier recipe series that will be rolled out to help schools nationwide (and their families) get bake sale ready, with the aim of raising as much money as possible for this year’s BBC Children in Need Appeal.
Fearne & Rosie founder, Rachel Kettlewell, says: “At a time when more and more families need help, partnering with BBC Children in Need is an opportunity to provide additional support for vulnerable children across the UK. Making a positive impact is at the heart of all that we do here at Fearne & Rosie, and I can’t wait to help make a difference.”
Claire Hoyle, Director of Income & Engagement, BBC Children in Need, comments: “We believe that every child should have the chance to thrive and that together we can change young lives. We’re thrilled to be working with Fearne & Rosie again, and are excited to see what we can achieve together.”
