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Home Retail News Products

Moo Free’s new seasonal range has Christmas wrapped for free from and vegan consumers

by Fiona Briggs
October 16, 2023
in Products
Reading Time: 2 mins read

Free from and vegan chocolate brand, Moo Free, has announced its latest Christmas line-up with two new products and returning festive favourites, which means that everyone can join in the fun.

The Moo Free Christmas range attracts a growing following each year, and has helped the award-winning, B-Corp certified, family-run free from chocolatiers deepen distribution in Tesco and Waitrose, as well as gain new listing’s in Sainsbury’s.

The latest NPD to join Moo Free’s festive line-up is the Christmas Cracker Selection Box (£3.45 RRP) and Oscar the Bear (marbled) (£3.95 RRP). This year also sees the return of its popular advent calendars, festive themed bars and snacks, and innovative hollow shapes including its Moo Free Olivia White Chocolate Bear and Moo Free Orange Choccy Bauble. Each product is guaranteed to be free-from dairy, gluten, soya and 100% vegan.

With over a decade of experience, Moo Free’s entire range, including the Christmas items, are dairy, gluten and soya free, whilst also being suitable for vegans. Each product is made using its free from chocolate, sourced from ethical cocoa from Rainforest Alliance certified farmers. As with all Moo Free products, the range doesn’t use any single-use plastic and the packaging can be fully recycled.

Christmas Cracker Selection Box: £3.45 RRP (available from www.moofreewholesale.co.uk, Lidl and Ocado)

Presented in the shape of a Christmas Cracker, you can expect a variety of chocolate inside. From classic ‘milk’ and white chocolate Santa and Snowmen, to fizzy choc orange popping candy bars and bunnycomb filled bar with vegan-friendly “honey”comb toffee.

Oscar the Bear (Marbled): £3.95 RRP (available from www.moofreewholesale.co.uk, Tesco and Sainsbury’s)

Moo Free has elevated its popular Oscar the Bear character using a combination of its award-winning, Rainforest Alliance white and ‘milk’ chocolate, giving it a unique marbled affect.

Moo Free don’t just focus on making free from chocolate, they also help to protect the planet by sending zero waste to landfill and support cocoa farmers by using ethically sourced Rainforest Alliance cocoa.

Andrea Jessop, CEO of Moo Free, says: “Festive season celebrations can be a frustrating time if you suffer with allergies or follow a plant-based diet, but we have set out to change that. Without compromising on taste or product quality, we have sourced the highest quality cocoa to create our delicious products that will bring excitement to everyone’s gifting and celebrations.

“As the category continues to grow, shoppers expect to see more free-from versions of standard confectionery including at Christmas and will be looking to retailers to stock broader ranges. This brings a great opportunity for retailers when it comes to chocolate for the festive season. With Moo Free, everyone can enjoy chocolate this Christmas and know they’re being sustainable too.”

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