Mint Velvet, the British womenswear brand renowned for its relaxed yet glamorous style, has announced it will open a key regional store at centre:mk in Milton Keynes. Set to open this Summer, Mint Velvet’s 2,800 sq.ft. debut store will be located on centre:mk’s premium Silbury Arcade and will stock a full collection of their womenswear, footwear and accessories.
Founded in 2009, Mint Velvet has accumulated a steadfast following for their philosophy of relaxed glamour, fusing comfort with luxurious yet wearable fashion trends. Mint Velvet’s versatile collections are recognised for their great quality, easy shapes, beautiful prints and flattering fits. Mint Velvet centre:mk will be designed by London based design studio, StudioJill, bringing to life the brand’s stylish seasonal womenswear apparel, footwear and accessory collections.
Encompassing 107 stores and luxury concessions across the UK, Mint Velvet continues to focus its expansion on premium retail destinations. The brand’s expansion into a new standalone store demonstrates their confidence in the success of centre:mk. As one of the top 10 retail destinations in the UK, and strategically located at the heart of Milton Keynes and its thriving economy, centre:mk’s extensive affluent catchment area complements and aligns with Mint Velvet’s premium customer base. The new centre:mk store set to open on Silbury Arcade, will join leading retail brands on such as REISS, Jigsaw, The White Company and H beauty.
Kevin Duffy, centre:mk’s centre director, added: “Mint Velvet’s philosophy of effortless luxury and relaxed glamour perfectly complements the premium line-up of retailers we have curated on Silbury Arcade, each speaking to our affluent customer base and their needs. To be the destination of choice for a city debut store in Milton Keynes from a top performing brand is a real mark of confidence and reaffirms our position as a top 10 retail destination in the UK.”
This latest announcement follows the strong momentum of signings, openings and upsizes experienced at the destination throughout 2023, with leading retail brands Mango, REISS, H&M and Phase Eight opening new doors at centre:mk.
