New research from Dolmio reveals that over half (57%) of the UK can never decide what to have for their evening meal. In fact, Brits waste a staggering 37 hours a year agonising over what to eat, equating to 43 minutes of meal indecisiveness per week, with dinner being the most challenging choice of all (57%).
In a bid to end dinner time indecision, the brand has partnered with TV & radio personality, Sam Thompson, to launch its Dinner Collection Points – where dinner is boxed up and decided for you.
Following the launch of the Dolmio Drive-Thru at Sandbach Services on the M6 earlier this month, on Tuesday 30th April, indecisive commuters overcame their dinner woes thanks to the Dolmio Dinner Collection Point launching in London Waterloo station.
Located in one of London’s busiest stations, the Dolmio Dinner Collection Point pop-up helped Brits ditch dinnertime debates, as Dolmio dished out FREE ready-to-cook meals to commuters and travellers on their way home, showing how simple dinner decisions can be when armed with the right ingredients.
Catering for busy lifestyles, the Dolmio Dinner Collection Point provides commuters with the ingredients to create delicious meals like Bolognese-inspired tacos, a creamy carbonara and spicy baked potatoes, all with Dolmio’s best-selling products.
The research further reveals that the average adult starts to feel stressed about what to eat at 3:10pm each day, aka when ‘dinnertime doom’ kicks in, the confusion over what to put on your evening plate. And this “food-fuss” is causing friction in homes across the country, with two-thirds (66%) admitting they argue with their partners over what to cook.
The poll by Dolmio has exposed the root of the dinnertime problem: lack of inspiration (31%) confusion over what to cook with existing ingredients (23%) and being too busy to think about it (21%).
Spokesperson Sian Gavin, senior marketing manager at Mars Food, said: “Day-to-day life can be hectic and we’re forever having to make decisions, so choosing what to have for dinner is just another thing added to our plate (pardon the pun!). With the Dolmio range, dinners are made simple yet delicious and you can add twists to make it your own. We look forward to inspiring our drive-thru customers this week.”
