Popeyes® UK, the New Orleans-born fried chicken brand, is bringing the fan-favourite taste of Louisiana to the UK once again with the return of its Louisiana BBQ Sandwich, alongside the launch of its all new Louisiana BBQ Saucin’ Wings.
Back by popular demand, the Louisiana BBQ flavour combo popped off amongst Popeyes® fans after the launch of its Louisiana BBQ Sandwich last year. Almost 10,000 of the limited-edition New Orleans-inspired sandwiches sold in its first week of launch, and since then, Popeyes® have seen over 65,000 BBQ-loving fans add the sauce to their Popeyes meal each month. Now, the fans have called, and Popeyes® has listened: launching the fan-favourite flavour combo in the form of its iconic, mouth-watering saucin’ chicken wings, too.
Available for a limited time only, the Louisiana BBQ Sandwich, from £6.99, brings a mouth-watering sweet and smoky twist to Popeyes® iconic sandwich range. Infused with the flavours of Louisiana, the sandwich features a Shatter Crunchin’ fried chicken breast drizzled with tasty BBQ sauce and topped with smoked cheese, fresh pickles, BBQ sauce, and mayo, all nestled in a soft brioche bun. This delicious sandwich transports you straight to the vibrant streets of New Orleans.
Also fresh onto the UK scene, is the launch of Louisiana BBQ Saucin’ Wings, from £5.75. Drizzled in a Popeyes® house-developed, sweet and smoky sauce with a slight Southern twang, the Louisiana BBQ Saucin’ Wings are packed with a burst of New-Orleans flavour in every bite. Available in 5, 8, or 12 wings – or as part of a meal, including fries and a drink – these wings are a must-try for fans looking to spice up their order.
But the good news doesn’t stop there. Popeyes® has also announced the launch of its Box Meals, meaning that for the first time ever, fans can get Mixin’ Munchin’ Combo Crunchin’ with their favourite menu items all for as little as £9.99. The Box Meals are available in four variations:
- Chicken Sandwich Box Meal (Classic or Spicy)
- Chicken Sandwich Deluxe Box Meal (Classic or Spicy)
- Signature Louisiana Chicken Box Meal
- Louisiana BBQ Sandwich Box Meal
With every Box Meal, fans can select an iconic Popeyes® Sandwich, including the latest Louisiana BBQ Sandwich, paired with a side of two Chicken Tenders or three Hot Wings. Or, they can forgo the Sandwich and opt for a combo of three Chicken Tenders and three Hot Wings with the Signature Louisiana Chicken Box Meal. Each meal also comes with regular fries and a regular drink — meaning a mouth-watering saving of over £7* when fans order their favourite items as a Box Meal. What’s more, Popeyes fans can spice up their order with Cajun Fries instead of regular for only £1.
With BBQ season finally in full swing, fans can enjoy the comforting and unmistakable summer taste all with the convenience of mess-free boxed-up chicken delivered to their door. Perfect for sharing, or savouring solo, the Box Meals are an ideal option as summer arrives in the UK, with all the Popeyes® menu favourites in one place. And if the weather is temperamental? The Box Meals are also the perfect partner for a night gaming or watching a film on the sofa.
Dave Hoskins, head of food at Popeyes®, said: “When we launched our Louisiana BBQ Wrap last year, Popeyes fans went mad for it. Since then, our Bold BBQ flavour has consistently ranked in our top five best-selling sauces – and hundreds of fans can’t resist adding it to their order each week. We are thrilled to bring back Louisiana BBQ to our menu once again, with the return of our signature BBQ sandwich and a brand new Saucin’ wings. After working through twenty different versions of the sauce, we’ve perfected a recipe that truly captures the essence of Louisiana cuisine, inspired by the sweet and smoky flavours of New Orleans.
“We’ve noticed that our customers love to combine their favourite items in one order. Coupled with the fact that customisation and personalisation is an emerging foodie trend, offering the option to mix and match our much-loved New Orleans flavours at a special price seemed like a no-brainer. We’re delighted to announce the arrival of Box Meals to our menu so fans can order even more chicken and choose the combos they really want – all for the great value price of £9.99”
The Louisiana BBQ Sandwich, Louisiana BBQ Saucin’ Wings and the Louisiana BBQ Box Meal are available from 16th July 2024 in nationwide Popeyes® restaurants, drive-thrus and via delivery.
