Expert led nutrition brand and leading vitamin supplier Nutravita is launching a range of gut health products into Boots, the UK’s largest pharmacy-led health and beauty retailer, available from this October.
Nutravita’s new range includes four products formulated by dietetic experts (led by in house nutritionist Riya Lakhani-Kanji) to improve the nation’s gut health. The launch into Boots means Nutravita continues its mission to reach mainstream audiences with a competitively priced product.
The full gut health support range will be available from 240 Boots stores and sold online through its ecommerce platform Boots.com.
The range includes three daily supplements and one soluble formula all with 30 servings to tackle general gut health which is linked to the immune system and hormone health. As well as related health issues including stress overload, low fibre intake and poor digestion – new products can aid relaxation, boost fibre absorption, reduce bloating and improve metabolism.
The new collection of products are 100% natural, vegan and free from artificial additives and dairy. The packaging (outer and inner layer) is fully recyclable.
Petra Jonson, global brand lead at Nutravita, comments: “The move into Boots felt like the natural next step for our brand as we continue our mission to make health and wellness support more accessible to everyone. Gut health has been a key focus, as research highlights the benefits of a healthy digestive system for overall well-being. Our new range offers a more holistic approach, targeting not only gut-related issues like bloating but also addressing areas like stress and metabolism. Having a trusted retailer like Boots on board to reach a wide customer base is really exciting for us.”
Pre & Pro Everyday Complex – £25.00 (30 servings)
Combines 15 billion CFU from 8 strains with both inulin and 50g psyllium for a concentrated dose of fibre.
Daily Pre & Pro Relax Complex – £25.00 (30 servings)
Combines 5 billion CFU from 2 strains of bio cultures with ashwagandha, magnesium, vitamin B6, inulin and passionflower extract for gut support and de-stress benefits. .
Daily Pre & Pro Digestive Balance – £20.00 (30 servings)
This blend combines 5 billion CFU with calcium, chloride, inulin and peppermint extract to support digestive balance and optimum energy-yielding metabolism for a healthier stomach, and helps to reduce bloating.
All three products use probio-protect technology whicheffectively combines inulin with a mixture of biocultures, where the inulin acts as a protective shield, ensuring the activity of the bacterial strains during shelf-life and during the passage throughout the gastrointestinal tract.
Daily Fibre Boost – with psyllium husk, inulin and flaxseed – £25.00 (30 servings)
High-fibre blend of ingredients of inulin, flaxseed and psyllium husk. Each serving contains 3g of soluble fibre, ideal to add to a smoothie daily.
Nutravita’s gut health range adds to its extensive portfolio of products designed to support on common health concerns such as heart health, cholesterol control, weight management, immunity boost, hair, skin and nails support.
