GenM, the menopause partner for brands, has partnered with Colgate, the UK’s #1 dentist recommended brand, to launch a select range of menopause-friendly products that support the changes to menopausal women’s dental health. Products are scientifically accredited and signposted with the MTick, GenM’s new menopause-friendly shopping symbol, to help women search and shop for trustworthy and reliable products.
With 28% of post-menopausal women suffering from possible tooth loss within five years [2], Colgate and GenM wanted to support women manage these changes, with products including:
- Total Advance Gum Care Toothpaste, offers a 24-hour bacterial defence to help prevent gum problems and protect sensitive teeth
- Total Advance Deep Clean Toothpaste, deep cleans hard-to-reach places, fighting bacteria 3X more effectively than regular fluoride toothpaste
These MTick approved products feature across UK retail stores including Boots, Morrisons and Tesco.
