Italian restaurant chain Zizzi has announced the launch of three new high-quality, stand-out Zizzi favourites as part of the continuous innovation and development of its restaurant quality, dine in at home range. The new products have hit the freezers in Waitrose and Tesco nationwide this October.
Zizzi were one of the first premium brands to launch in frozen and they continue to push innovation boundaries within the category. The Zizzi at Home brand is managed and developed in-house (not under license) to ensure that the products truly deliver brand quality, always with the famous Zizzi twist. The frozen category continues to see strong growth +5.5% (52 w/e Kantar Worldpanel – 01/09/24) as customers begin to change their shopping habits recognising the quality, value and sustainability benefits that frozen products offer. As a pioneer restaurant brand in frozen Zizzi data shows strong correlation between their restaurant customer profile and the younger and more affluent customers they are attracting in retail.
The new Zizzi dishes include:
- The Zizzi in-restaurant best-seller RusticaSticky Pig Pizza (RRP: £4.50) – tomato base, layered with a parmesan and porcini mushroom béchamel sauce, topped with mozzarella, smoked mozzarella, slow-cooked pulled pork, spicy Italian ‘nduja, pepperoni crumb, red pepper pearls, with hot honey to drizzle.
- The Rustica Aubergine Parmigiana Pizza (RRP: £4.50) – A Zizzi twist on a classic Italian dish. It has a tomato base, chargrilled aubergine slices, covered with mozzarella, smoked mozzarella and Buffalo mozzarella pearls. Topped with marinated semi-dried cherry tomatoes, Italian basil pesto and grated Regato cheese. With basil oil to drizzle.
- NEW Pappardelle Beef Ragu(RRP: £3.75) – slow-cooked pulled British beef, Italian Chianti red wine and sun-dried tomato ragu, tossed with pappardelle pasta.
In conjunction with the new autumn launches, several newly improved dishes will also be rolling out including a new and improved garlic bread with mozzarella and a newly improved recipe to a popular existing dish – Casareccia Chicken Piccante.
The Waitrose launch includes two brand new pizzas, the Rustica Aubergine Parmigiana pizza which will be exclusive to Waitrose, the Rustica Sticky Pig Pizza and a newly improved and popular garlic bread recipe: Garlic Bread with Mozzarella (RRP: £2.75) – 24 hour proved hand-stretched dough with extra virgin olive oil and parsley.
The Tesco launch includes two brand new dishes to build on the existing range: Rustica Sticky Pig Pizza and Pappardelle Beef Ragu, as well as a new and improved Casareccia Chicken Piccante.
The full Tesco range will include seven popular dishes:
- NEW Sticky Pig Rustica Pizza (RRP: £4.50) – tomato base, layered with a parmesan and porcini mushroom béchamel sauce, topped with mozzarella, smoked mozzarella, slow-cooked pulled pork, spicy Italian ‘nduja, pepperoni crumb, red pepper pearls, with hot honey to drizzle.
- NEW Pappardelle Beef Ragu(RRP: £3.75) – slow-cooked pulled British beef, Italian Chianti red wine and sun-dried tomato ragu, tossed with pappardelle pasta.
- Italian Ham and Mushroom Rustica Pizza (RRP: £4.50) – a tomato base with prosciutto cotto, mushrooms and mascarpone.
- Piccante Pepperoni (RRP: £4.50) – large salami slices, pepperoni crumb and hot chili peppers, all on a tomato sauce base.
- Chorizo Carbonara (RRP: £3.75) – spaghetti with chorizo and smoked pancetta in creamy carbonara sauce.
- Casareccia Chicken Piccante(RRP: £3.75) – new improved recipe, casareccia pasta with torn chicken breast and marinated cherry tomatoes in a spicy, creamy harissa sauce.
- Carne Piccante Calzone (RRP: £4.50)- slow-proved dough, hand-stretched, folded, crimped, brushed with garlic oil and filled with harissa chicken breast, pork meatballs, Bolognese, mozzarella, garlic sautéed mushrooms and sweet pepper pearls.
Rachel Hendry, retail and grocery director at Zizzi, says “We are delighted to announce the launch of our new retail ranges in both Tesco and Waitrose. We have worked hard to develop unique products and delicious recipes using high-quality, recognisably Zizzi ingredients. Waitrose and Tesco shoppers will be able to enjoy the restaurant experience with our delicious Zizzi favourites which we’ve worked hard to adapt for at home dishes. We have also improved our recipes to ensure they continue to closely align to the in-restaurant dishes. We’re really proud of the extensive range suiting all taste buds and can’t wait for our loyal fanbase as well as new customers to taste and enjoy.”
In 2022, Zizzi launched into Tesco with two vegan, plant-based dishes – Vegan Jackfruit Pepperoni Pizza and Vegan Rainbow Lasagne, which won the PETA UK Vegan Food Awards.
