Wednesday’s Domaine will be bringing a selection of their premium alcohol-free wines to Ocado in 2025. Launching on the 7th January, Piquant, a still white, Cuveé, a sparkling rosé, and Vignette, a full bodied red, will be available from the UK’s biggest online-only supermarket.
The listing reflects real growth in the alcohol-free wine sector, as people opt to reduce their alcohol intake year-round. Whilst December is renowned for being alcohol heavy, Wednesday’s Domaine saw their monthly sales break all previous revenue records, eclipsing their previous best by over 120%.
Wednesday’s Domaine is on a mission to become the midweek wine alternative for food and drink lovers, having seen an opportunity to cater to discerning drinkers.
“The ever-growing importance of No/Low to Ocado is evident in their passion for the space. We believe that 2025 is the year that alcohol free wine will become mainstream, as beer and spirits already are, and couldn’t be more excited to be a part of their fantastic range” says Wednesday’s Domaine founder, Luke Hemsley.
Ocado, who serve over 500,000 people per week are excited to bring Wednesday’s Domaine to their customers. “We are thrilled to be bringing Wednesday’s Domaine onto Ocado! The quality and taste are fantastic, and they’re launching at a time where there is huge demand from customers seeking sophisticated wine-alternatives. Wednesday’s Domaine is the perfect addition to our offering – and I can’t wait for customers to try the range in time for Dry January.”
The listing marks an important step as Wednesday’s Domaine continues to redefine the landscape of alcohol-free wine.
