UK household favourite, Terry’s, is aiming to crack Easter with the launch of three new products, including a first-of-its-kind for Terry’s, its Chocolate Orange Cream Filled Egg (RRP £0.70).
The brand is known for being iconically festive, thanks to the enduring success of its Terry’s Chocolate Orange as a stocking filler favourite. The new Easter products aim to further diversify the brand beyond Christmas and continue to boost year-round sales, following a successful 2024 where the brand outperformed the market in volume and value.
The new 34g orange-flavoured milk chocolate egg – filled with smooth, indulgent orange cream – launches into major retailers just in time for Easter and is set to fly off the shelves as Brits showed an 85% purchase intent. The move sees Terry’s enter the second biggest Easter segment, filled eggs.
This is alongside the Terry’s Chocolate Orange Easter egg with Exploding Candy Minis (RRP £1.35) which launches as the brand has seen over 50% growth in value and volume in its exploding candy products YOY. Also, the XL Terry’s Chocolate Mint Easter Egg (£6.00 – exclusive to Tesco), which builds on Terry’s increasingly popular mint variants. The Terry’s Chocolate Mint Ball sold out mid-season during launch and has quickly become one of its bestselling products, driving an 85% increase in volume for Terry’s since launching.
Lorène Decam, senior marketing manager at Terry’s, said: “After the fantastic response to last year’s Easter range, we’re stepping it up again. Our new lineup blends iconic flavours with playful twists, proving we’re more than just a Christmas favourite. With exciting innovations like our first-ever orange cream-filled egg, we’re giving shoppers more reasons to indulge and helping retailers make the most of the season.”
The new products will be joining Terry’s existing Easter range including its XL variants; Terry’s Chocolate Orange Easter Egg and the Terry’s Chocolate Orange Exploding Candy Egg. The Terry’s Chocolate Orange Milk Minis Eggs will also be back having seen huge success last year, making the top ten best-selling egg SKUs, growing at 13% value – ahead of market – along with the Terry’s Chocolate Orange Mini Eggs Bar.
Its more premium offering of Terry’s Chocolate Orange Truffles Easter Egg has been given a new look for Easter 2025. This includes modernised packaging, logo, aiming to build on its impressive +46% value growth and +35% volume growth in 2024.
