SharkNinja, a global product design and technology company, announces partnership with Nathan Anthony, the #1 bestselling author and creator of the viral food platform Bored of Lunch.
Focused on inspiring and simplifying healthy cooking, this collaboration unites Anthony’s passion for creating quick, easy, and delicious meals with Ninja’s cutting-edge technology, promising a dynamic and engaging culinary experience for his millions of followers.
As part of this partnership, Anthony will develop four seasonally relevant recipe lists which will also be featured on ninjakitchen.com, with credit and links to his website. Nathan Anthony will also be hosting in-store masterclasses to showcase his latest recipes using Ninja’s technology. In partnership with Ninja, he will also be featuring in video and photo content assets for use across Ninja’s website, social media, in-store POS, and third-party platforms.
This partnership will see Anthony exclusively using a range of Ninja products, including the highly the innovative, 4-in-1 Portable Glass Air Fryer, the Ninja Crispi, which will be available to purchase from March. Anthony has a unique ability to hone into the tangible benefits that innovations like the Ninja CRISPi 4-in-1 Portable Glass Air Fryer offers, by integrating these appliances into his signature simple, healthy recipes, showcasing their versatility and convenience.
“Partnering with Ninja felt like a no-brainer,” said Nathan Anthony. “I’ve been a fan since I can remember. Ninja appliances are essential tools in my kitchen, and this collaboration allows me to take my cooking to the next level. I’m excited to develop even more delicious and accessible recipes using Ninja’s innovative technology and share them with my incredible community.”
Carolyn Anderson, EMEA VP Ninja marketing added, “Nathan’s authentic passion for healthy cooking and his highly engaged audience make him the perfect partner for Ninja. His dedication to creating simple, flavourful meals aligns perfectly with our mission to make cooking easier and more enjoyable for everyone. We are thrilled to collaborate with him on this exciting journey.”
