SportsShoes.com has reported 150,000 downloads of its first-ever mobile app six months after its launch.
Launched in August 2024, the app forms part of the £90m-turnover retailer’s ongoing strategic expansion plans to enhance its customers’ online retail experience.
SportsShoes.com’s app also acts as a platform to not only further connect, engage, and serve its customers, but also support the wider athlete community.
In the app, customers can access personalised product and content suggestions that is unique to them and based on previous activity and preferences with a standard shopping feed as a secondary option.
Users also have the opportunity to access exclusive competitions offering a range of prizes.
The platform also integrates customer membership options throughout the shopping journey, including the ability for users sync their England Athletics profile with their SportsShoes.com account.
This helps combine their running and fitness data with their shopping habits to provide a more bespoke retail experience and tailoring content suggestions even further.
In addition, users who are also members of the Vitality Programme can also access discounted products through the app after SportsShoes.com signed a retail partnership with health and life insurer Vitality in January.
Established in 1982, Bradford-based SportsShoes.com offers customers more than 17,000 products from 150 global running and outdoor brands. From a running perspective these include Asics, Nike, Adidas, Hoka, New Balance and Brooks whilst in terms of outdoor they include Salomon, Montane, Rab and Patagonia.
Commenting on the app’s success, SportsShoes.com’s managing director, Brett Bannister, said: “It’s amazing to see the positive response from the running and fitness community to our first ever mobile app.
“The rapid uptake is a solid reflection of our commitment to provide the best online purchasing experience, helpful content and unmissable competitions across multiple platforms.
“This early success also opens more doors to innovate and leverage tech to further connect, engage and serve the running community and power our growth plans.”
The launch of the app forms part of a £4.6m investment SportsShoes.com has made between 2021 and 2024 in its technologies, people, processes and facilities.
This ran alongside a replatforming of the retailer’s UK and international website supporting improved levels of personalisation across both product discovery and advice.
The improved capabilities of the international websites contributed to a 22 per cent increase in international sales for the first half of the company’s latest financial year.
For further information on the retailer, visit www.sportsshoes.com or download the app available on both the Apple App Store and on Google Play.
