Betty Crocker, the UK’s leading convenient baking brand[1], is bringing ‘egg-citement’ into spring with its new Easter Egg Hunt Cupcake Kit, on shelf now at Sainsbury’s.
Easter Egg Hunt Cupcake Kit contains cupcake mix, ready-to-spread vanilla icing, a selection of colourful chocolate balls and a single golden egg, which can be hidden inside one of the cupcakes for a special seasonal surprise.
With a £35.6m total sales value[2], Betty Crocker is increasingly popular with shoppers looking for a quick and easy home baking solution and the new Egg Hunt Cupcake Kit provides the perfect way to connect as a family over the Easter break. The mix simply needs to be whisked up with water, vegetable oil and eggs to create six delicious cupcakes in less than 20 minutes.
While waiting for the cupcakes to bake, families can immerse themselves in Betty Crocker’s innovative baking game, found by scanning the QR code on pack. The interactive game is designed to amplify the family fun offered by the NPD, blending hands-on baking with an exciting digital experience.
The launch will be backed by a £200K Easter shopper campaign, including online activity and in-store support, bringing Easter baking inspiration to all retailers.
Danny Russell, senior brand manager for Betty Crocker UK, said: “Easter is a special time for families to come together and create memorable moments. Many shoppers are looking for fun and easy ways to get the whole family involved in baking, and our new Betty Crocker Easter Cupcake Kit is the perfect solution – delivering maximum fun with minimal fuss.”
