With anticipation building since the February announcement of its first bricks-and-mortar store, digitally native active-inspired brand TALA now confirms its flagship store on 3-4 Carnaby Street will open on Saturday, 24th May 2025 at 1pm BST. Visitors eager for a first look are encouraged to join the virtual queue with details to be released via TALA’s site.
Marking a major milestone in the brand’s significant growth, for the first time ever, customers will be able to shop the complete best-selling TALA collection under one roof. The move builds on TALA’s ambitious growth strategy, backed by its £5m funding round led by Pembroke VCT, alongside Venrex and Active Partners in July 2024. The investment has enabled TALA to explore a retail format, accelerate both domestic and international scaling and hiring more senior team, all of which have been covered with excitement by recent press.
Opening weekend, visitors can expect a high-energy TALA experience with a live DJ, interactive photobooth, giveaways, treats and special guests. It will also be the first opportunity to shop TALA’s new Summer Active collection, landing exclusively on Carnaby Street a week ahead of its launch anywhere else. Limited-edition Carnaby Street products, including the brand’s signature sell-out oversized hoodies will be available exclusively at the Carnaby Street store. Shoppers can also expect TALA’s cult-favourite collections, including Swimwear, DayFlex, SkinLuxe and 365.
Founded by entrepreneur Grace Beverley and led by CEO Morgan Fowles, the 2,000-square-foot, double-fronted store spanning two levels blends contemporary design with bold brand-led features. TALA, known for activewear that keeps up with busy lifestyles, has created a space that beautifully showcases active pieces in a feminine, elevated and naturalistic setting that combines the utility of shopping activewear with a fashion-brand experience.
CEO Morgan Fowles comments: “Immersing our customers in the brand has always been a key element in the decision for us to transform from a leading e-commerce brand to a prominent player in the physical retail landscape. If we were going to open a store, it had to feel distinctly TALA, from the look and feel to the experience itself. Our flagship is more than just a shopping destination. It’s a strategic extension of our brand and a way to engage with our community in a more meaningful, in-person way. Consumer shopping habits are constantly evolving, but our customers have made it clear that physical retail remains a powerful channel for connection. We’re delighted to mark this next chapter for TALA with a space that genuinely reflects our brand and ethos.”
Founder Grace Beverley adds: “We’ve always had a deep connection with our community, not just through the pieces they wear but through the conversations we have across socials, the content we create and the values we share. I’m so excited for our customers to finally be able to step into the world of TALA. The store has been years in the making. It’s surreal and seriously exciting to see it become a reality.”
The opening of the store marks a significant transformation for TALA from a leading e-commerce brand to a prominent player in the physical retail landscape, as it enters its next phase of expansion in response to the growing consumer demand for tactile and immersive shopping experiences. The flagship, located in the iconic Carnaby Street, is one of the first steps in the brand’s wider omnichannel expansion plans, reflecting its commitment to meet customers both on and offline.
