Guillaume Motte, president & CEO of Sephora, will take center stage at the first edition of NRF 2025: Retail’s Big Show Europe, held in Paris from September 16 to 18, 2025. During a keynote titled “We Belong to Something Beautiful”, Motte will discuss Sephora’s core belief that beauty thrives on diversity and discovery, and how the company is working to create a more inclusive, inspiring world where everyone can feel seen, celebrated, and beautiful.
Motte will explore the “magic formula” behind the company’s continued success: a carefully curated portfolio of brands, seamless omnichannel experiences, a passionate network of 74 million loyal customers, and expert beauty advisors.
Founded 50 years ago in Limoges, Sephora has grown into a global leader in prestige beauty retail, with over 56,000 employees, more than 3,200 stores, and 500 brand partners across 35 countries.
Motte’s address will kick off three days of NRF 2025: Retail’s Big Show Europe, a conference and expo featuring keynotes, breakout sessions, networking, and live demonstrations of the latest technology and innovations from more than 450 international exhibitors. The event theme is “Retail Together” and will explore topics including artificial intelligence, the circular economy, customer loyalty in the digital age, new experiential formats, and the transformation of the purchasing journey.
