The Perfume Shop, the UK’s largest specialist perfume retailer, reported an outstanding sales period for Father’s Day with a record 248,142 bottles sold over the 2 weeks in the run up to the big day on the 15th June 2025, seeing a +10% increase in sales compared to the same period in 2024.
This equates to approximately 12 sold every minute, as perfume continues to prove itself to be an extremely popular gift choice at this time of year. Customers embraced both in-store and online shopping, with 69% of sales happening in physical stores (+9% YoY) and 31% online (+13% YoY). Combined, this drove +10% uplift in total sales during the two weeks leading up to Father’s Day compared to the same period in 2024.
Buyers were also willing to spend more, with the average customer spend rising to £66.99, up +2% compared to last year.
When it came to favourites, Boss Bottled, Rabanne Invictus Victory, YSL Myself, and Dior Sauvage led the way. However, new fragrance launches also made their mark, with Boss Bottled Citrus and Montblanc Explorer Extreme standing out as top performers.
Regional performance also told a strong story, with Northern Ireland seeing the highest uplift in sales at +12.6%, closely followed by Scotland with +11.2%, highlighting the growing demand for perfume across the UK.
Shoppers also embraced personalised gifting, looking for unique and thoughtful presents, with The Perfume Shop reporting over 1,488 bottles engraved and 18,214 personalised ribbons sold during the two-week run-up to Father’s Day.
Andrea Rickard, The Perfume Shop’s trading director, comments: “Perfume remains a timeless gift for Father’s Day, and 2025 was no exception. We saw a strong mix of customer favourites making the top seller list, from iconic heritage scents to exciting new launches that really resonated with shoppers this year.
We’ve also seen a growing number of consumers opting to make their gifts even more meaningful through our engraving and personalised ribbon services. These small touches go a long way in turning a great gift into something truly special and unique.
At The Perfume Shop, we’re proud to offer expert advice both in store and online to help our customers choose the perfect scent. Tools like our ‘Fragrance Finder’ continue to be a go-to for shoppers who want guidance or inspiration when browsing for the perfect gift. We also introduced a number of exclusive offers and great value bundles this year, which many shoppers took advantage of to treat their father figures, or themselves!”.
