Danish brand Søstrene Grene is set to open a new store in Exeter, bringing its
curated range of design-led homewares, furniture and lifestyle products to the
city for the first time. Known for blending affordability with a distinctly
Scandinavian aesthetic, the brand continues to expand its UK footprint with
thoughtfully designed spaces that offer a calm alternative to the typical high
street experience.
The Exeter store marks Søstrene Grene’s first entry into Devon and builds on its
growing presence across the UK. Reflecting the brand’s unique retail concept, the
store will offer a selection of Danish-inspired furniture and lifestyle products,
designed to create an inviting shopping destination in the heart of the city.
Customers can explore a diverse and constantly refreshed range of products
including, kitchen essentials, small furniture, soft furnishings, craft supplies and
seasonal decorations. Rooted in minimalist Danish design, the collection inspires
creativity and personal style. Complemented by soft lighting, classical music and the
brand’s distinctive labyrinth-style layout, the store offers a calm and welcoming
environment where shopping is a relaxed and enjoyable experience.
Mikkel Grene, CEO and Co-owner of Søstrene Grene, comments: “We’re really
excited to bring Søstrene Grene to Exeter and introduce the city to our Danish-
inspired approach to homeware and lifestyle. Our focus has always been on creating
beautiful, functional products that make everyday life a little more enjoyable and we
look forward to welcoming new customers to experience our unique retail
environment.”
Operating in 17 countries with over 340 stores worldwide, Søstrene Grene is focused
on growing its UK presence with 100 new openings planned by 2027.
UK Partners, Norma Jacob and Richard Power, run Søstrene Grene stores across
Northern Ireland, Wales, Scotland and the South of England.
Norma Jacob comments: “Our goal is to grow the brand’s presence in key regions so
more people can discover the unique blend of quality, creativity, and affordability that
Søstrene Grene offers. The response so far has been fantastic and we’re excited to
welcome Exeter as the latest addition to our growing network”.
Richard Power adds: “We’re committed to strengthening Søstrene Grene’s presence
across the UK by choosing locations that fit the brand’s ethos and customer base.
Exeter is a vibrant city with a strong community spirit and we’re thrilled to bring our
unique shopping experience to a place where we believe it will truly flourish.”
The official launch date of Søstrene Grene, Exeter, will be announced soon,
opening summer 2025.
