Convenience retailer One Stop is celebrating its 50th birthday this autumn with a nationwide campaign spanning over 1,000 stores.
Between Tuesday 2nd September to Monday 13th October, One Stop will celebrate this milestone in store and online with special deals, customer giveaways and community grants.
Retail Innovation
One Stop’s journey started on 7th October 1975, from the humble beginnings of a market stall in Wolverhampton. Over the next five decades, One Stop has evolved into a multi-award-winning retail brand known for shaping the sector with leading technology innovation, franchise growth and community engagement, which includes raising over £10 million for local initiatives and national charities.
Stephanie Wood, One Stop Managing Director said: “For five decades One Stop has delivered quality, convenience and value to our customers. This milestone isn’t just about our past—it’s about the future of local retailing. Our colleagues, customers and franchisees are at the heart of our journey and we’re looking forward to proudly celebrating with partners, colleagues and the communities we serve.”
Exciting full store marketing takeover planned
A full store campaign has kicked off the half-century celebrations, with One Stop’s boldest look and feel yet, designed to help drive customer engagement and retail visibility.
As customers step inside a One Stop store, they won’t miss its bold, gold-themed point-of-sale including hanging signs, bunting and celebratory deals. There will also be exclusive promotions on leading brands including Cadbury, Coca-Cola, McVitie’s and Pot Noodle.
Online, there will be a dedicated landing page on the One Stop website directing visitors to its ‘Birthday Balloon Bonanza’. The digital birthday game will give customers the chance to win an all-inclusive tropical holiday. Birthday deals and special, decade-inspired recipes will also feature in the huge line-up of birthday plans.
The proven growth platform of One Stop franchise
Since its franchise launch in 2014, One Stop has grown to over 350 franchise stores, many operated by multi-site entrepreneurs with multi-million-pound turnovers. The model has seen significant growth over this time with a proven track record, including multiple award wins for its franchisees and as a Retail Franchisor. The One Stop franchise model offers a wealth of opportunities, including centralised supply chain and operational support, online delivery, innovative and market-leading technology and access to national promotions.
Industry impact and awards
Over recent years, local stores have become an integral part of how One Stop customers shop, with One Stop innovations driving forward progress across the convenience retail industry. It has been awarded top industry awards year after year, including Convenience Retailer of the Year, Multiple Community Retailer of the Year and Best Use of Technology n.
With advances in digital ordering, delivery integrations with Just Eat, Deliveroo and Uber Eats and localised store layouts, One Stop continues to demonstrate its customer-first strategy.
Giving back – community grants
Giving back to communities in which its serves has always been pivotal for One Stop. To celebrate its 50th birthday, the convenience retailer is launching a £25,000 community grant scheme.. Customers will be invited to nominate local groups for a chance to receive £500 ‘microgrants’, helping to further support good causes across the UK.
One Stop managing director, Stephanie Wood concludes: “We’ve achieved an incredible amount over the past five decades and this special birthday allows us to proudly reflect this’’.
