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John Lewis appoints Anna Milne as new director of merchandising

by Fiona Briggs
October 6, 2025
in People
Reading Time: 1 min read
John Lewis
Photo credit: Louise Rose Photography

John Lewis has appointed Anna Milne as its director of merchandising, a new role that will be part of John Lewis Management Board.

Milne has nearly 20 years of experience in retail, curating exceptional product ranges. She brings extensive knowledge of the fashion industry by having worked in merchandising roles across at fashion brands House of Fraser, ASOS, Jules B and The Outnet.

Most recently, she has been the merchandising dAnna, who will report to Vikki Kavanagh, chief commercial officer, said: “Having grown up in Newcastle with John Lewis as a cornerstone of the high street, this feels like a full circle moment. I am delighted to take on this role within a Partnership that places people and community at its heart while delivering commercial excellence.”

Vikki said: “Anna will be a fantastic addition to our team, bringing a wealth of experience to the role, and her leadership will be crucial for ensuring that our shops are fully stocked with a fantastic assortment of inspiring products.”

Milne will join the Partnership on 17 November.

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