Radnor Hills, one of the UK’s leading soft drinks manufacturers, has unveiled a new collaboration with Disney.
To celebrate the live-action reimagining of their 2002 animated classic Disney Lilo & Stitch, Radnor Fruits has today launched three character-inspired flavoured drinks.
The specially branded 200ml Tetra Paks feature a design of the Disney Stitch character from the film and in flavours which include Apple, Forest Fruits and Orange.
Radnor Fruits is a School Approved (in England, Wales and Northern Ireland) range of ambient juice drinks which contain 50% Radnor Hills spring water, 50% real fruit juice and no added sugar.
The Radnor Fruits Disney Stitch range is packaged in lunch box ready Tetra Pak cartons, made with a pull tab technology which means children can drink straight from the pack. The drinks align with government guidelines of school foods standards and are CQUIN and HFSS compliant as well as being allergen free.
Chris Butler, marketing manager of Radnor Hills, which this year celebrates its 35th anniversary, said: “We’ve been keeping children happily hydrated for over 30 years, so it’s very exciting to announce our first collaboration with Disney.
“Disney Lilo & Stitch is a film celebrating the importance of family and community which makes this collaboration extra special as our Radnor Fruits brand is loved by children and parents alike and is all about creating moments of joy.
“The new trio of our best-selling fruit flavours have been a success from the start with retailers and foodservice loving the combination of Radnor Fruits, a trusted family brand, with the fun of a Disney Stitch design.
“We’re seeing branded and licensing products like this really fuelling the growth of the category and parents are looking for products that they can trust and that their kids will enjoy.
“Our Radnor Fruits Disney Lilo & Stitch range is designed for convenience and is perfect for lunchboxes, travel or daily hydration with our 200ml cartons perfect for little hands.”
The new products are now available online in-store across the UK at Morrisons and will be supported with advertising, sampling, Disney digital POS and a TikTok live event with giveaways.
Independent and family-owned, Radnor Hills has been producing its range of soft drinks all made with the exceptionally pure spring water sourced from boreholes on its farm in the heart of Powys in mid-Wales for over three decades.
Naturally filtered through ancient layers of rock, the company’s water is rich in trace minerals. After being carefully extracted from boreholes in its fields, its spring water reaches the production line within minutes for maximum freshness.
Radnor Hills, which produces over 400 million units of drinks annually, is passionate about sustainability and prioritises sourcing ingredients and packaging locally to reduce its carbon footprint.
Butler said: “Conveying an eco-friendly message to consumers is crucial for suppliers, especially in the increasingly crowded and competitive FMCG space.
“We’re committed to sustainability and have invested in our own on-site 2MW solar farm which produces 25% of our annual electricity consumption and directly reduces our Scope 2 emissions. We’re also on track to becoming a net zero business by 2045 and have recently submitted our plan to the Science Based Target initiative.
“We have also partnered with our logistics providers to consolidate deliveries, maximise vehicle loads and optimise route efficiency, reducing both fuel usage and emissions.”
The company has been a proud zero waste to landfill site since 2018, recycles absolutely everything it possibly can and has an in-house team to facilitate this.
