Jim Beam, the world’s No.1 bourbon, is bringing its global partnership with the Cadillac Formula 1® Team to UK shelves through a nationwide promotion, giving shoppers and fans the chance to win tickets to the British Grand Prix 2026 in July.

As the Official Spirits Partner of the Cadillac Formula 1® Team, Jim Beam is tapping into the excitement around one of motorsport’s most anticipated new teams, giving UK shoppers the chance to be part of the action, with prizes designed to bring people together for one of the biggest races of the year.

To enter, consumers simply need to purchase a bottle of Jim Beam, with participating SKUs including Jim Beam White, Jim Beam Black Cherry, Jim Beam Pineapple, and Jim Beam Black. Across participating retailers, shoppers can win up to one of five pairs of Formula 1® Pirelli British Grand Prix 2026 tickets per retailer, alongside additional prizes such as official Jim Beam x Cadillac Formula 1® Team merchandise packs and Jim Beam cocktail kits. Full entry details, terms, and conditions are available in-store, online, and via promotional signage on shelves and in aisles.

The promotion is designed to turn everyday moments into unforgettable, shared experiences, linking the energy of the race season with Jim Beam’s long-standing role at the centre of celebrations and summer hosting occasions. From watch parties to Bank Holiday get-togethers, the special offer positions Jim Beam as the perfect bourbon to enjoy with friends, whilst offering fans the chance to win a once-in-a-lifetime Grand Prix experience.

More than a sponsorship, this story has been 90 years in the making. Every evening, Jim Beam, the brand’s legendary founder, would place a mason jar of his proprietary yeast, the living heart of his protected recipe, in the front seat of his Cadillac and drive it home from the distillery to protect it from fire and the threat of prohibition. This daily ritual preserved the essential ingredient that still defines Jim Beam’s unmatched flavour, still enjoyed around the world. Today, Fred Noe, Jim Beam’s seventh-generation master distiller, still drives a Cadillac, a quiet tribute to the car that helped safeguard his family’s legacy.

The campaign launches in March, with retailers rolling out at different points up to July. Please see the list of participating retailers in date order: Tesco from 24 March to 28 April, Sainsbury’s (8 April – 28 April), Co-op (22 April – 12 May), Morrisons (29th April- 26th May) and Amazon (1st May-31st May).

For further promotion details, shoppers should review in-store materials at participating retailers, as well as online entry information on each retailer’s website. Terms and conditions will be available either online or through in-store signage. Some retailers may also require participants to be members of their loyalty programs to qualify for the prize draw. Entrants must be aged 18 or over and reside in the UK.

To extend that experience beyond the track, Jim Beam has a selection of simple, crowd-pleasing serves:

Jim Beam and Lemonade

Ingredients:

35ml Jim Beam White Label

150ml Lemonade

Glassware: Tall glass

Method: Fill a tall glass with ice cubes and pour 35ml Jim Beam White Label over the ice and add lemonade. Stir gently to combine the ingredients and garnish your cocktail with a lemon slice.

Jim Beam Kentucky Sunrise
Ingredients:

35ml Jim Beam White Label

15ml Grenadine

100ml Orange juice

Glassware: Tall glass

Method: In a glass with ice, pour Jim Beam White Label and orange juice. Slowly pour the grenadine syrup into the glass. The grenadine will sink to the bottom, creating a beautiful sunrise effect. Use a spoon to gently stir the grenadine into the drink just slightly, creating a gradient effect while still leaving some of the grenadine settled at the bottom. Garnish your Kentucky Sunrise with an orange slice and/or a cherry.

Jim Beam Pineapple and Lemonade

Ingredients:

35ml Jim Beam Pineapple

150ml Lemonade (option to swap for soda)

Glassware: Tall glass

Method: Fill a tall glass with ice cubes and pour 35ml Jim Beam Pineapple over the ice and add lemonade. Stir the ingredients and garnish your cocktail with a pineapple slice or lime wedge. Option to add Pineapple Juice. Replace the lemonade and add pineapple juice over ice with a lime garnish.

Jim Beam Pineapple Colada