Dr. Will’s is celebrating its first bricks-and-mortar store listing for its Classic Mayo, with the product launching into Sainsbury’s stores nationwide from 3rd May.
Classic Mayo will join the brand’s Olive Oil Mayo and Avocado Oil Mayo currently demonstrating exceptional performance on Sainsbury’s shelves, giving customers ever increasing choice when it comes to shopping for all-natural, additive-free condiments.
As with all products in the Dr. Will’s range, Classic Mayo is hand-made in batches using only natural ingredients. Classic Mayo comprises just seven ingredients, all of which are easily found in the kitchen, and is a naturally versatile condiment that can be used in sandwiches, pasta dishes and even cakes.
Sainsbury’s will also add the brand’s Buffalo Hot Sauce to its listing across 300 stores – made with habanero chillies for a tangy, spicy, flavoursome sauce that’s ideal for drizzling, glazing or dipping.
Liam White, co-founder of Dr. Will’s, said: “We’re delighted to be launching Classic Mayo into Sainsbury’s. As the first ever bricks. and-mortar retail listing for this product, it marks a really exciting milestone for us. More and more shoppers are ready to get real choosing real ingredients and real food over overly processed alternatives. This mayo delivers exactly that: full flavour, made simply, with nothing you don’t need.”
Classic Mayo will be available in individual 170g jars, priced at £3, and Buffalo Hot Sauce in 148g bottles, priced at £3.50.
The range expansion follows on the heels of the brand’s recent Tesco listing, which saw Olive Oil Mayo added to the supermarket’s six-strong Dr. Will’s product lineup, and is the latest step in the brand’s mission to encourage shoppers to “Get Real” about what’s in their sauces, by championing its range of condiments made with only simple, natural ingredients, with no artificial additives or unnecessary processing.
Dr. Will’s is stocked at Sainsbury’s alongside Tesco, Waitrose and Co-Op, and online at Ocado, Amazon and www.dr-wills.com.
