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Home Retail News Retailer News

Majestic and Saturday Kitchen join forces to launch exclusive wine club subscription service

by Fiona Briggs
June 22, 2026
in Retailer News
Reading Time: 2 mins read
Saturday Kitchen is delighted to announce the launch of the Saturday Kitchen Wine Club, an innovative new subscription service designed to help wine lovers discover new styles from around the world. Created in association with Majestic, the UK’s largest specialist wine retailer, the club delivers handpicked global vintages and exclusive Saturday Kitchen recipe pairings from top TV chefs directly to subscribers’ doors.
Everyone who signs up to Saturday Kitchen Wine Club will receive a specially curated box every three months. Each case features a premium selection of 12 bottles (two bottles each of three distinct reds and three distinct whites) ranging from the zingy and crisp to the bold and mouth-coating.
Resident wine experts Helen McGinn and Olly Smith will personally select every bottle that goes into the Saturday Kitchen Wine Club cases, working with Majestic’s award-winning buying team to taste and source exclusive wines from across the globe. Helen and Olly will bring their trademark personal insight and warmth to the flavour profiles, ensuring subscribers can explore something new and exciting in every box.
All wines are exclusive to Saturday Kitchen Wine Club and won’t be available to purchase in Majestic’s stores or online – giving wine lovers the chance to discover a host of new wines and learn about how they are made. Each bottle comes with detailed tasting notes and flavour guides compiled by Helen and Olly themselves, meaning subscribers will have two of the best in the business acting as their personal sommeliers.
Every case also comes with delicious, easy-to-follow recipes, carefully curated to be enjoyed with the wines in each box. The debut Saturday Kitchen Wine Club case includes dishes from Theo Randall, Anna Haugh, Adam Byatt, Poppy O’Toole, Georgina Hayden and Tony Singh, with a host of other Saturday Kitchen favourites lined up to contribute to future cases.
The Saturday Kitchen Wine Club offers flexible options tailored to every palate and a range of budgets. Subscribers will also enjoy exclusive access to reorder their favourite bottles through the website while stocks last. The three cases available to subscribers are:
The Kitchen Classics: £120 per quarter. 12 cracking bottles for everyday moments – your reliable, delicious go-to wines.
The Kitchen Signature: £160 per quarter. 12 bottles of premium, characterful wines that bring the ‘wow’ factor to your table.
The Kitchen Showstoppers: £200 per quarter. Top tier selection. 12 bottles of spectacular, high-end wines that truly sing.
(All prices include home delivery by Majestic). 
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