Wingstop UKI, the restaurant brand that doesn’t play when it comes to flavour, is back with more newness. Hot off the heels of the launch of Big Ranch, a fan-demanded extra-large 9oz Ranch dip, Wingstop UKI today introduces two new limited edition Ranch dips: Cajun Ranch and BBQ Ranch.
Built on the same cool, creamy base fans know and love, Cajun Ranch has been dialled up with a blend of Cajun spices – bold, spiced and just the right amount of kick. BBQ Ranch brings a sweet and smoky twist, blending the iconic traditional Ranch with the slow-cooked depth of BBQ flavours. Both are made fresh every day in restaurant and will be available for 90 days only.
And for those who want the full Ranch experience, the ‘Trio’ is a limited-edition bundle that brings all three Ranch dips together. Original, Cajun and BBQ – three flavours, zero FOMO.
Part 2: Cajun and BBQ enter the scene
Building on the success of the original Big Ranch campaign, Part 2 welcomes two new personalities into the fold. Vinnie Jones returns to summon reinforcements as Jordan Bullham (The Notty Chef) and Moses Combe (MC) step into the spotlight as Cajun and BBQ, each bringing their own energy, flavour and take on the Big Ranch legend.
The campaign continues to be made in partnership with youth co-creation agency Sondr and director Daniel R Wilson.
The Notty Chef, playing Cajun: “I love flavour that actually delivers, and Cajun Ranch does exactly that. It’s got the perfect kick, loads of character and takes Wingstop’s Ranch obsession to another level.”
Moses Combe (MC), playing BBQ: “You see me, I’ve reviewed a lot of food over the years and in turn, a lot of sauces. Most of the time, they don’t really stand out. But this BBQ Ranch? Smoky, full of flavour, and if you see me in Wingstop getting it again… mind your business.”
Dirujan Sabesan, Chief Brand Officer, Wingstop UKI: “Big Ranch was us giving fans what they asked for. Cajun and BBQ Ranch are us giving them what we knew they’d love before they did. That’s the fun of flavour, you don’t just answer the craving, you keep on innovating, and do it in our own creative manner.”
Three Ranches. One Trio. Made fresh daily.
Cajun Ranch and BBQ Ranch join Original Ranch in Wingstop’s dip lineup, all made fresh daily in-restaurant. Customers can trade up the standard dip in any protein order to an LTO Ranch dip for just 25p extra. Want the full set? Grab The Trio, which bundles all three dips together, for £4.75 or swap out your single dip in a protein order for the trio for £3.50. Cajun Ranch, BBQ Ranch and The Trio are available for 90 days only from 1st July at Wingstop restaurants across the UK and Ireland and via Deliveroo.
Watch the next episode of the Big Ranch campaign on the Wingstop socials: @wingstopuk @wingstopireland
