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Home Retail News Technology

Akeneo introduces first truly agentic product experience platform

Akeneo’s Summer Release transforms the Akeneo Product Cloud from a system of record to a fully agentic platform, where fleets of agents coordinate with one another to accomplish tasks with, and for, users

by Fiona Briggs
July 8, 2026
in Technology
Reading Time: 4 mins read

Akeneo, the Product Experience (PX) leader, today announced its Summer Release, introducing Agentic Ziggy, a new agentic UI layer embedded directly in the Akeneo Product Cloud. Named for Akeneo’s hydra mascot, Agentic Ziggy enables users to manage fleets of agents that enrich, govern and orchestrate product data on their behalf at the speed and scale required to be ready for agentic commerce.

As Agentic Discovery augments and replaces traditional browse and search algorithms, product data is becoming the primary asset brands, manufacturers, distributors and retailers can use to ensure they remain visible and relevant to shoppers’ interests.  Product data teams have already struggled with scale as businesses become more complex, omnichannel and global. Dealing with agentic discovery complexity and speed only exacerbates this scaling challenge.

Agentic Ziggy is an orchestration AI built to help product data teams scale with their business while optimising their product data so it drives true, measurable business performance. Agentic Ziggy governs and coordinates a fleet of specialised AI agents that act as experts and executors across the entire product data life cycle; from data modelling to schema mapping and data enrichment, product data teams can now deploy this virtual agentic workforce to collaborate with them and augment their work.

Whether it is a merchandiser leveraging an enrichment agent to instantly transform product visuals across channel variants in seconds, a syndication manager using a channel agent to see complex retailer errors automatically simplified into actionable guidance, or a catalogue team deploying a data quality agent to run continuous completeness checks across millions of SKUs, Agentic Ziggy helps transform operational complexities into coordinated actions. With this agentic workforce able to manage product information at scale, Agentic Ziggy eliminates the traditional trade-off between speed and data integrity. This milestone marks the culmination of the first phase of a broader, multiyear investment in agentic operations and the future of the Akeneo Product Cloud.

As product operations become increasingly intelligent and automated, the role of teams evolves as well. Agentic Ziggy helps employees spend less time managing repetitive operational processes and more time guiding outcomes, optimising product experiences and focusing on the strategic decisions that drive business growth.

“Agentic Ziggy has been extremely helpful in making enrichment status and product information easier to understand and act on. It helps us move beyond completeness alone by surfacing section-level readiness, finding the right information much faster than manual filtering and supporting complex updates that would otherwise require several rounds of extraction, review and upload preparation. As these capabilities become more action-oriented, clear previews and explicit confirmation steps will be key to building trust,” said Tiaan Heystek, Product Data Strategy Manager at Elemis

PXM systems have long helped organisations centralise and govern product information. But as catalogues grow in complexity and speed with the agentic commerce wave, visibility into problems is no longer enough. Agentic Ziggy closes that gap: AI agents coordinate operational workflows across the product data lifecycle while humans retain full governance and control over decisions and strategy.

“Product data teams have spent years keeping pace with growing catalogue complexity. As AI accelerates the speed and scale of commerce, that challenge only intensifies,” said Romain Fouache, CEO of Akeneo. “Agentic Ziggy combines 15 years of product data expertise with AI-assisted execution to help organisations scale product operations, respond faster to change, and unlock greater business value from their product data, all while maintaining the governance and trust enterprises expect.”

What’s New in the Summer Release

  •    Ask and Act with Agentic Ziggy:Users move from understanding product data challenges to executing improvements through an AI-native workspace. Natural language intent triggers agent-driven workflows with no manual configuration, and with all the governance controls and approval mechanisms built into every step.
  •    Intelligent Error Management:New syndication troubleshooting capabilities accelerate issue resolution by translating complex retailer errors into clear, actionable guidance in the user’s language. Teams can now isolate and resolve syndication issues at scale through self-service workflows, eliminating the need for technical escalation.
  •    AI Asset Transformations:Prompt-based AI image editing within Akeneo DAM that lets teams create, optimise and localise product visuals using simple text commands. This powerful AI feature allows teams to transform product visuals in seconds, enabling instant colour variants, background edits and campaign adaptations directly within their existing workflows.

Built for Enterprise Governance

As organisations increasingly adopt AI-assisted workflows, governance and trust remain essential. Agentic Ziggy is designed with this enterprise-grade oversight in mind from role-based permissions, approval mechanisms, full visibility into agent actions and a propose-and-approve model that ensures humans remain in control of decisions, data and business strategy.

“To keep pace with new patterns of discovery, more channels, and faster generational cycles, product data needs to be more dynamic and responsive,” said Andy Tyra, Chief Product Officer at Akeneo. “The organisations that succeed will be those that can continuously improve product experiences instead of periodically fixing them. Agentic Ziggy helps teams operationalise product intelligence and create ongoing improvement cycles that keep catalogues healthy, discoverable and competitive while allowing employees to focus on the strategic initiatives that drive business growth.”

Building the Future of Product Data Operations

The Summer Release marks the first of several major investments Akeneo is making in agentic product operations throughout 2026. While today’s release focuses on practical capabilities that help teams act on product data more efficiently, it also establishes the foundation for a broader vision where trusted product data, AI-assisted workflows, governance and intelligent execution work together to continuously improve product experiences at scale.

By building this operational layer into the Product Cloud, Akeneo is helping organisations move from managing product information to operationalising it, transforming product data from a system of record into a system of action.

To learn more about Akeneo Summer Release 2026, please visit https://www.akeneo.com/seasonal-release/summer-26/

Share This Article

Similar Retail News Articles:

  1. L’Oréal-backed AI-powered beauty tech platform, Noli, partners with Akeneo to deliver personalised product experiences
  2. Akeneo accelerates commerce velocity as agentic AI transforms digital engagement
  3. Specialist automotive supplier, Heritage Parts Centre, supercharges product experience with Akeneo PIM
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