Barron McCann, a leading specialist in retail technology services, today announced it has successfully secured a major three-year contract with FTSE 100 sports betting and gaming giant Entain plc. Under the terms of the agreement, Barron McCann will deliver comprehensive, multi-device engineering support and lifecycle infrastructure services across Entain’s extensive UK high-street retail estate, operating under the iconic Ladbrokes and Coral banners.
The contract covers over 2,000 retail locations nationwide, supporting key constituent parts of Entain’s modern digital shop floor layout. This includes full 7-days-a-week engineering coverage with extended operating hours and a rigorous 4-hour hardware fix guarantee. Barron McCann secured the multi-year partnership following an extensive and rigorous commercial tender process involving a large consideration set of major IT manufacturers and service providers. Entain’s evaluation panel was particularly impressed by BMC’s specialised workshop capabilities, engineering innovation, and value-focused approach to circular asset management. Barron McCann’s advanced workshop and re-life facilities provide sustainable component-level repairs, utilising technologies such as custom 3D printing for legacy OEM parts. This capability allows Barron McCann to build an independent, robust repair supply chain for original equipment manufacturer hardware, mitigating the need for costly complete terminal replacements while reducing total cost of ownership.
Demonstrating rapid operational flexibility, Barron McCann executed a seamless three-month transition phase with close collaboration between both corporate entities. Highlighting Barron McCann’s capacity to deliver under pressure, the critical deployment and migration period was successfully navigated during the operational peak of the FIFA World Cup. Prior to launch, every field and remote engineer across Barron McCann’s business underwent extensive face-to-face, specialised, technical training at the company’s state-of-the-art Derby Training Academy to ensure domain mastery over Entain’s custom hardware configurations.
The operational integration features a sophisticated systems architecture link, achieving a direct, automated ServiceNow-to-ServiceNow platform integration. This enables real-time fault logging, tracking, and instant algorithmic resource scheduling between Entain’s central tech teams and Barron McCann’s field dispatch network.
Fiona Wallace, head of SSBT’s says: “Our BetStation terminals play an important role in the experience we provide for customers across our Ladbrokes and Coral shops, so having a trusted technology partner is critical. Barron McCann impressed us throughout the tender process with their technical capability, operational flexibility and focus on innovation. The successful mobilisation of this contract is testament to the hard work of both teams, and we are excited to build on that partnership as we continue to enhance the retail experience for our customers and colleagues.”
Adam Byrne, Entain procurement category manager – retail tech & operations says: “We are excited about the long-term future collaboration, the sheer depth of engagement, and the open-mindedness that Barron McCann has brought to our retail infrastructure strategy. Their operational infrastructure, paired with incredibly strong remote and field engineering capabilities, turned our heads early in the tender process. While we initially received a strong recommendation to include Barron McCann in the process, they truly proved and helped us understand the unique differences and high-uptime benefits of working with a dedicated retail specialist. They have leveraged their deep experience in this sector to deliver immediate best practices, enabling us to advance our omnichannel and modernization goals.”
Paul Williams – Barron McCann Group CEO – added: “Securing this contract with a FTSE 100 industry leader like Entain validates Barron McCann’s disruptive approach to high-street retail technology management. By moving away from rigid, high-cost manufacturer models toward an agile, circular-economy repair ecosystem, we are giving clients excellent engineering resilience without the inflated price tags. Our bespoke engineering solutions, formulated right here in Derby, are perfectly aligned with supporting Entain’s high-tech Digi-Hubs and dynamic retail environments safely into the future.”
Furthermore, Barron McCann has already initiated additional sustainable pipeline projects, including standardised Waste Electrical and Electronic Equipment (WEEE) regulatory disposal and equipment tear-downs, ensuring legacy components are ethically and traceably recycled in alignment with corporate environmental responsibilities.
