Step inside the magical world of DREAM COAT as Color Wow celebrates its most iconic anti-frizz hero with an immersive pop-up in the heart of Covent Garden.
On Saturday 3rd and Sunday 4th October, haircare powerhouse Color Wow is taking over Covent Garden Piazza, bringing its most iconic hair hero, DREAM COAT, to life with a one-of-a-kind installation, inviting lucky visitors to believe the hype with a series of interactive experiences designed to celebrate their cult-status product and its game- changing approach to humidity-proof hair.
Across the weekend, guests can discover the science behind the product while experiencing first-hand what makes DREAM COAT an icon.
An icon for a reason, DREAM COAT is powered by Color Wow’s groundbreaking anti- frizz technology, creating an invisible, weightless ‘coat’ around each strand to help lock out humidity and protect against frizz. The result? Ultra-smooth, glossy, glass-like hair that stays sleek and polished – whatever the weather.
Designed to be activated by heat, DREAM COAT transforms the hair during blow- drying, delivering a sleek, high-shine finish without weighing hair down or leaving behind a heavy, sticky residue. Its humidity-proofing technology helps protect styles from moisture in the air, making it the ultimate weapon against unpredictable British weather.
GET YOUR HANDS ON AN ICON
And because every icon deserves to be shared, Color Wow will be giving away 14,000 travel-size DREAM COAT samples across the weekend, giving visitors the chance to experience the cult-favourite formula for themselves. With 7,000 samples available each day, while stocks last, visitors are encouraged to arrive early to avoid disappointment.
The DREAM COAT pop-up will be at Covent Garden Piazza on Saturday 3rd from 12pm – 6pm and Sunday 4th October from 11am – 5pm.
