The Campari Group is ringing in the festive season by ramping up retail theatre across the UK, pairing shopper activations with gifting exclusives across major grocers for two of its most loved brands.
Courvoisier leads the charge at Tesco with 50,000 bespoke festive gift boxes on shelf now. Taking customers from off- to on-trade, each gift box includes two free drinks redeemable at 764 Greene King pubs across the UK and Scotland. Each purchase offers entry into Courvoisier’s £500-a-day Tesco shopper giveaway, for a limited time over the festive period.
You’ll also catch Courvoisier centre stage on Oxford Street, taking over Waitrose’s flagship windows following a major presence at the Waitrose Food & Drink Festival in November.
Adding to the grocery floor buzz, Aperol is wrapping Tesco aisles in wonder with lively branded Christmas market installations, offering FREE Aperol RTD samples, captivating eyes and encouraging purchase.
Courvoisier
- Waitrose Food & Drink Festival (20th – 22nd Nov): Courvoisier will host signature serve tastings, interactive prize giveaways, and masterclasses led by the Brand Ambassador. Look out for the Oxford Street Waitrose window takeover.
- Tesco Festive Gift Box Exclusive (Nov – Dec): Over 50,000 bespoke Courvoisier VS gift packs are available nationwide, each including a voucher for two free drinks redeemable across 764 Greene King pubs in England and Scotland.
- Daily £500 Tesco Giveaway: Every VS gift box purchase enters shoppers for a chance to win one £500 voucher daily.
Aperol proves it’s not just for life, but for Christmas too!
Aperol
- Aperol Christmas Market Experience (9th Nov – 23rd Dec): Shoppers across 168 Tesco locations can sample Aperol RTDs as a festive shopping treat.
- Tesco In-Store Activations: Aperol branded activations will launch across more than 188 Tesco stores nationwide.
