Hines, a global real estate investment, development, and property manager, has secured Manière De Voir at its flagship mixed-use development above Bond Street station in London, marking the online fashion retailer’s first physical store globally.
Manière De Voir has signed a 10-year lease for the entire 5,189 square feet of best-in-class retail space at 354 Oxford Street, named Oxbourne House, which Hines has redeveloped following its acquisition of the building from Transport for London (TfL), in 2018, on behalf of its Hines European Value Fund (HEVF 1). The detached building includes a striking 25 metre double height frontage, with a bespoke fit-out that reflects Manière De Voir’s mantra of ‘Buy Once, Wear Forever’.
Manière De Voir was founded by Reece Wabara in 2013, who, until then, was best known for being a professional footballer, having played for England’s under-20 team, Manchester City, and Bolton Wanderers. With an eye for detail and a passion for fashion following his football career, Reece led the company in turning over £1 million in its first year. Manière De Voir now generates revenue in excess of £30 million a year.
Emme Batten, director – asset management at Hines UK, commented: “Oxford Street continues to be one of the most iconic, popular streets in London and Oxbourne House represents a fantastic addition to the area. This leasing is a great example of our overall drive to attract best in class retailers to our assets to help enhance central London’s shopping experience, while demonstrating how successful retail companies are evolving to combine both physical and online stores. Manière De Voir’s decision to call Oxbourne House home is testament to the Capital’s strength as a retail destination.
“It is clear how deeply Reece Wabara cares about his Manière De Voir brand and we are proud to be working with him to bring his vision for a physical store to life in such a prestigious location and supporting his business as it continues to grow and innovate from within the UK.”
Reece Wabara, founder and CEO of Manière De Voir, adds: “We are delighted to announce Oxbourne House as our London Flagship store. We strongly believe that the balance between online and physical retail space is key to growing and solidifying a brand that stands the test of time. We hope to weave ourselves into the fabric of the high street’s resurgence, inspiring other successful online pure plays to become a part of the iconic location which is Oxford Street.”
The project architects are Fletcher Priest. Hines was advised by appointed leasing agents, Savills and Colliers.
