Online businesses can set up a social media profile, post images of new products, and even promote some favoured customers who submit some images of the products in use. It’s a great way to, at the very least, have an online presence and even connect to customers. It’s integral to be active with this kind of presence, but the interactions and posts aren’t always enough to enforce the brand.
With all of the options available, your business can get really creative to both catch the eye of new customers and reinforce the branding among your existing followers. With YouTube videos, Twitch live streams, ad banners everywhere, and even real-world stunts to be hyped up online, there are so many ways to have fun with marketing and really make your business stand out in the crowd of dull promos.
Finding the brand’s funny bone
What makes Paddy Power’s marketing impressive is that it’s not a promotion of its products as you’d usually see it. The prime example remains posted on the online casino at Paddy Power: Rhodri Giggs. As it stands, he’s on the promo banner with his Manchester City mug as the ambassador for Paddy’s Rewards Club, for which customers can get up to a £5 free bet on slots each week.
Rhodri Giggs and Paddy Power teamed up for the Loyalty’s Dead campaign, in which every line is a dig at his brother and is followed by a cheeky smirk – and it’s all to promote their loyalty program, but they call it the ‘Rewards Club’. The brand has the most creative fun on YouTube. A quick scroll through reveals that they love to have a dig at just about anything they can find, and are happy to pay to make their jokes into decent videos.
It works well because humour in marketing, as detailed by the article on LinkedIn, makes sales, and is relatable and strategic to the brand. Humour is a powerful tool in marketing, and Paddy Power has continued to pump out hilarious stunts, ads, posts, and videos for years. Even though they’re not directly selling something, the brand is there and it’s promoting itself through this more creative avenue.
Taking a different angle in marketing
You may not know of them by name, but marketing company BETC is one of the continent’s finest creators of iconic and novel marketing campaigns. They’ve sprawled across industries, lending a unique point of view to just about every product that you can imagine. Their most famous has been the Evian adverts, but perhaps their best is the Canal+ adverts which have a bear-skin rug being fascinated by cinema and moviemaking.
Another that they ran very successfully was alongside Lacoste. The premise of Save Our Species was that only 30 vaquitas from the Gulf of California, 40 Burmese roofed turtles, 50 northern sportive lemurs, 67 Javan rhinos, 157 kakapos, 150 Cao-vit gibbons, 231 California condors, 250 saolas, 350 Sumatran tigers, and 450 Anegada ground iguanas were left in the world.
The iconic Lacoste logo was changed to these endangered animals for the same amount of polo shirts, and all in support of ICUN.
Instead of directly marketing your product as everyone else does, try and find a different angle, get creative, and even see if you can tap into some humour if it suits your branding.
