Leading home appliance brand Cuisinart has announced its most recent brand partnership with plant-based food entrepreneurs The Happy Pear, to bring a fresh burst of energy to kitchens across the UK, Ireland and beyond.
Aiming to help people cook more at home using wholesome ingredients and time-saving appliances, the new partnership between Cuisinart and The Happy Pear will promote accessible, nutritious recipes, alongside sustainable living tips and tools to elevate everyday meals.
The partnership will feature a series of engaging consumer-facing events, exclusive recipe content available via Instagram and Facebook, and seasonal campaigns throughout 2025.
To kick off the collaboration between Cuisinart and The Happy Pear, in May both brands will debut interactive social media content including giveaways and exclusive recipes. Fans can also look forward to co-branded content and Live events on both Instagram and Facebook, making it easier than ever to re-create The Happy Pear recipes at home.
A highlight of the partnership will be a weekend-long appearance at Carfest over the August Bank Holiday weekend (23-25 August 2025), where Cuisinart and The Happy Pear will take centre stage to showcase vibrant recipes, hands-on cooking demos, and unveil exciting new products.
While this marks the first official partnership between Cuisinart and The Happy Pear, the two brands have long shared a mutual admiration. Amrita Atwal, marketing director at Cuisiart EMEA, says: “At Cuisinart, we admire The Happy Pear’s authentic commitment to getting more veg into diets around the UK and Ireland – and we’re looking ahead to a future focused on wholesome, nutritious food cooked at home in our time-saving appliances. We look forward to a year of learning and educating together with The Happy Pear, and can’t wait to see which THP recipes home chefs around the country whip up in their Cuisinart appliances!”
Dave and Steve Flynn, founders of The Happy Pear, say: “We couldn’t be more excited to partner with Cuisinart for an exciting lineup of events and social moments throughout the year – as Cuisinart appliance fans ourselves, we believe in the alignment between Cuisinart’s and THP’s missions, and can’t wait to join forces to bring more whole foods into Brits’ kitchens.”
