UK shoppers’ blended trust for product recommendation sources prompts need for cross-channel ads, research finds
With UK shoppers now demanding more ‘blended’ product recommendations, both from traditional ad channels, as well as from brands and ...
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Tag: ADvendio
Stores are becoming the next frontier in digital advertising, says ADvendio
Demand from shoppers for engagement through in-aisle digital signage and ads served at the shelf edge is driving the growth ...
51% of shoppers more likely to convert when served shelf-edge digital ads, ADvendio research shows
UK shoppers propensity to be influenced by ads at the shelf-edge is growing, as consumer demand and retailer adoption of ...
The store is now the most impulsive shopping channel for 54% of UK consumers, ADvendio’s research shows
The store is now the channel where consumers are most likely to make impulse purchases, according to the latest research ...
ADvendio on the power of first-mover advantage in monetising first party data
Why have so many retailers, both large and medium, moved into retail media in the last three years? Bernd Bube, ...
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