The gift that keeps on giving: repeat ads top consumer testing, Kantar reports
Repeats have triumphed this Christmas with five of the top ten performing TV spots reusing previous ads, new consumer testing ...
Tag: Christmas ads
Battle of the Christmas ads: Edward Coram James rates this year’s contenders
Edward Coram James, CEO of award-winning SEO and PR agency Go Up, has sifted through the noise to bring you his ...
Argos makes Christmas dreams comes true
Argos makes Christmas dreams comes true Argos has released its 2024 Christmas campaign with the help of Golden Globe winning ...
Kantar: brands deliver Christmas cracker with most effective, entertaining ads in years
Christmas ads this year have delivered a staggering 67 percentile improvement on effectiveness – based on metrics including consumer enjoyment, ...
Consumer anticipation for Christmas ads is the highest it’s been in three years in the UK
New data from Bynder forecasts that interest in Christmas ads is back on the rise in the UK, after a record low ...
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