Three-quarters of B2B businesses are sacrificing long-term growth for short-term leads, Propolis reports
More than three-quarters (76%) of B2B businesses are prioritising short-term sales goals over long-term brand building as pressure mounts to ...
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Tag: Propolis
Seventy five per cent of CEOs don’t believe B2B marketing drives growth, Propolis research finds
Three quarters (75%) of B2B CEOs and senior business leaders don’t believe marketing drives business growth, despite acknowledging it plays ...
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