Argos has achieved a tenfold uplift in average TikTok post views after partnering with Lickd and Billion Dollar Boy on a culture-led social campaign powered by mainstream licensed music.
Three ‘Stockroom Rave’ campaign assets generated over 13m views on TikTok, supported by paid social amplification, compared to Argos’ December average of 412,000 views per post. The activity demonstrates Lickd for Brands’ measurable performance impact, delivering fast, compliant access to mainstream music that can be unlocked for brands on social platforms.
Key results from the campaign include:
- 10x uplift in TikTok post views versus December average
• 5.4 million, 5.4 million and 2.4 million views across three campaign assets
• 13 million plus total video views across platforms in 10 days
• More than 25,000 engagements across rave-related content
The campaign, featuring Kurupt FM, reimagined an Argos stockroom as the setting for a live rave moment designed for sound-on, social-first viewing. Music was not an add-on but central to the creative idea and its ability to capture attention in crowded feeds.
Lickd’s unique offering – Lickd for Brands – enabled Billion Dollar Boy to license ‘Heart Monitor Riddem’ by Kurupt FM, quickly and compliantly for use across TikTok and Instagram. Lickd’s direct relationships with major labels and publishers meant the track was cleared in days rather than weeks, removing a traditional barrier to using recognisable mainstream music in brand content.
Claudia Ledran, senior account director at Billion Dollar Boy, said: “Strong audio was essential to landing the element of surprise and showcasing the talent involved. Lickd enabled us to integrate a fully licensed, highly recognisable track without compromising impact, helping drive strong performance across platforms.”
Hannah Bussell, Influencer Lead at Argos, said: “Having the right track was vital to evoking the excitement and energy of the event. It drove deeper engagement with audiences and ensured the campaign landed with real impact.”
The Argos results build on Lickd’s wider track record of enabling brands to use mainstream music at speed and at scale. Previous work with Life on Film and L’Oréal demonstrated how fast, compliant access to a Disclosure track improved creative output while ensuring full rights clearance.
Paul Sampson, founder and CEO of Lickd, said: “Brands are now media owners, publishing to vertical social platforms every day. But until now, licensing famous music at the speed of social simply wasn’t available to them. Lickd For Brands fixes that — unlocking mainstream music safely, instantly and at scale for the first time”.
Having first transformed music licensing for the creator economy, Lickd is now applying the same approach to brands. By combining technology with established music industry relationships, the company gives brands a compliant, scalable route to mainstream music without the delays and complexity traditionally associated with clearance.
The takeaway is clear. Mainstream licensed music does not just elevate creative, it drives measurable social performance for brands.
The full case study, Lickd x Billion Dollar Boy x Argos, is available now.
