This Halloween, 19 Crimes (www.19crimes.com), Treasury Wine Estates’ rebellious wine brand, which is now ranked as the UK’s #6 most popular Wine Brand, has partnered with Universal Products & Experiences to launch a brand-new range of limited-edition glow in the dark bottles in the UK, featuring three iconic Universal Monsters bottles with Frankenstein, Bride of Frankenstein and The Mummy, which are set to haunt wine aisles this October.
Frankenstein, Bride of Frankenstein and The Mummy, will be rising from the shadows on the 19 Crimes limited-edition glow in the dark labels with an all-new AR experience. By scanning the code on the bottle, consumers can watch each character come to life.
Chantal McDowell, International Marketing Manager at 19 Crimes commented: “Following the huge success of the 19 Crimes x Universal Products & Experiences collaboration in the US and Australia, we wanted 19 Crimes fans in the UK to be able to get their hands on the most wanted wine bottles in town. The world’s most infamous Universal Monsters are joining 19 Crimes. And like us, they know some rules are meant to be broken.”
19 Crimes x Universal Monsters Halloween Collection:
- 19 Crimes Frankenstein Red Wine 750ml (RRP £7.50): A rich and indulgent red with soft fruity notes and hints of chocolate.
- 19 Crimes Bride of Frankenstein Chardonnay 750ml (RRP £7.50): A smooth, full-bodied white wine with creamy vanilla notes and a touch of spice.
- 19 Crimes The Mummy Red Wine 750ml (RRP £7.50): A rich and indulgent red with soft fruity notes and hints of chocolate. Tesco Group exclusive.
The 19 Crimes x Universal Monsters Halloween range is now available for a limited time only to purchase from TescoGroup, Asda, Sainsbury’s and Morrisons in the UK nationwide.
The Mummy Red wine will be available exclusively at Tesco Group. The 19 Crimes x Universal Monsters Halloween range will also be available to purchase in the Netherlands and Sweden from Systembolaget and Albert Heijn.
Universal Monsters© Universal City Studios LLC. All Rights Reserved.
