Launching on March 23, in all stores, the Fenwick ‘Come As You Are’ campaign celebrates individuality, with a twelve-week-long festival of uniqueness. Our network of nationwide stores become hubs of self-expression. Customers can come to discover an exciting, contemporary selection of fashion and beauty that best express their mood and personality. They can also come to share experiences and find friendship and community at a series of talks and events aimed at exploring the joy of individuality. Fenwick is where you can come as you are and be who you want.
Models wear Sportmax dress and full look from Soulland
Dynamic windows displays, created by our new resident artist Rob Draper, feature a myriad of faces of our team, which reflects Fenwick’s sense of togetherness and community. In-store, flick-book digital displays feature, showing the season’s key looks styled in infinite different ways.
Rob Draper, Fenwick 2023 Artist in Residence: “My vision for the campaign was to make it distinctive, creative and interesting. I wanted it to have a hands-on feel, deliberately non-digital in areas with all the charm and imperfection that analogue brings. The aim throughout was that all the techniques and treatments would support and do the subject matter and the project justice, and bring true individuality”.
Fenwick has always been more than just a shop. Our stores play an important role in the communities they serve. Our customers have an emotional bond to their local store, but that has become heightened post-pandemic, with people drawn to shared spaces as they crave connection.
A welcoming place of delight and discovery, Fenwick is a home-from-home, a haven and a warm creative space where people are invited to play, express themselves and try new things.
FASHION – WEAR IT YOUR WAY
Fashion is at the heart of Fenwick’s celebration of personal expression. Our bold mix of boundary breaking designers offer a unique and contemporary point of view. This depth of choice allows you to truly ‘Come As You Are’. Colour-loving, extrovert, risk-taking, creative or flawless: whatever your personality, you can dress it at Fenwick.
Model wears top Musier Paris and skirt By Malene Berger
For her:
Vivid prints from Sportmax and bright tailoring by MSGM and Ganni play to the extrovert, whilst the sleek chic of a Henrik Vibskov Klein blue dress offers a cool sense of calm. At MM6 and Proenza Schouler White Label, contemporary cuts appeal to convention-defying creatives. Look to Victoria Beckham for a pulled-together vision of modern femininity. She brings a polished sensuality to the equation. For timeless elegance, choose Eileen Fisher. Roksanda equals romance, Kitri designs the feel-good factor into every dress and Self Portrait serves up high voltage glamour. The Vampires Wife teases a wilder, more whimsical approach to dressing up, whilst Boss and Rag & Bone elevate every-day pieces to wardrobe superstars.
Details count. Fenwick has the ultimate finishing touches, whether it’s an iconic orb choker from Vivienne Westwood, cult ear cuffs by Astrid & Miyu, a bold-coloured Marni tote, or a sleek Victoria Beckham clutch. When the occasion demands it, Fenwick is the destination for hats (try Lele Sadoughi embellished fresh, captivating straw designs). Hair accessories take centre stage for summer. Our unrivalled selection includes Lelette NY (for sophisticated pieces that verge on jewellery), Jennifer Behr (for brilliant bows and bobby pins) and Namjosh (artisanal headbands).
Model wears full look by Marni
For him:
Soulland’s exuberant prints bring main character energy to dressing up. Marni’s playful mix of pastels and graphics join the fun, making every day a special occasion. Billionaire Boys Club, Summit and Les Deux offer a contemporary, upscale take on streetwear. Carhartt takes care of stylish basics whilst Universal Works, MM6 and Norse Projects bring beautiful, design-centric fits to reality.
BEAUTY- FLAWLESS INDIVIDUALITY
Fenwick’s legendary beauty halls celebrate the icons of individuality, bringing together beauty innovators who go one step further to enhance your sense of self.
From the greats of modern skincare (Dermalogica, Dr Barbara Sturm and Augustinus Bader) to the make-up brands that champion self-expression, (NARS, Gucci, Beauty, MAC), Fenwick is the place to create a look that’s individual to you. Create a truly personal signature with fragrance. Fenwick exceptional curation includes Jo Malone, Tom Ford, Creed.
EVENTS: CREATING COMMUNITY AND CONVERSATION
More than a store, Fenwick is a community hub: a place to exchange ideas, find friendship and conversation. Our ‘Come As You Are’ campaign brings a host of talks and events to store.
19 April and 22 May 2023: Panel talk series – Living Authentically & The Art of Self-Expression
Fenwick of Bond Street hosts a two panel talks led by Slay in Your Lane co-author Yomi Adegoke. A multi award-winning journalist and columnist for The Guardian, British Vogue and the i newspaper, on 19 April 2023, Yomi, will discuss honing in on who you are and living authentically. On 22 May 2023, Yomi talks with leading voices from fashion and beauty about the art of self-expression.
Late April-early May: THE INDIVIDUALITY EDIT
Our expert personal shoppers will host a series of ‘Come As You Are’ styling events aimed at finding your style DNA. The focus is on tailored, confidence enhancing advice to bring out the best in each customer. A host of personalised beauty services such as bespoke colour mapping will also be available instore.
