Rosalía stars in the global campaign for New Balance’s new Made in USA 990v7, bringing her distinctive presence to the latest evolution of the iconic silhouette.Under the campaign “Dad’s Back”, the New Balance ambassador celebrates the 990’s enduring influence across generations, music and fashion. Rooted in authenticity and self-expression, the iconic silhouette has brought people together for more than 40 years, with a universal appeal that continues to resonate today.
A new chapter in the 990’s lineage, the 990v7 is available to purchase today, 6 November. The updated design pairs its classic look with premium suede and mesh, streamlined proportions and softer FuelCell cushioning.
Available now at NewBalance.com and select global retailers, priced at £210.
