Home-grown seasoning brand Dan-O’s Seasoning, a Dan-tastic diet-friendly blend of low-sodium, all-natural, sugar-free, and non-GMO herbs and spices that enhance the flavor of any recipe, is turning up the heat on the road to success after signing up with Brightpearl by Sage to transform its operational processes.
The culinary retail business has connected to Brightpearl’s world class retail operating system (ROS) and gained access to its range of out-of-the-box features, including a powerful Automation Engine, extensive library of Plug & Play integrations and the game-changing Inventory Planning tool. With Brightpearl in place as its strong, hyper-scalable foundation, the Dan-O’s Seasoning team can multiply business capacity and remove operational blockers to growth. Since its first bottle was sold back in 2016, Dan-O’s Seasoning has seen widespread success with its affordable range of low sodium, zero calorie seasoning mixes that are big on flavor. The Kentucky-based brand sells direct to consumers across the USA, both online via its own website and leading online marketplaces such as Amazon, as well as wholesale in over 13,000 retail outlets and grocery stores.
A period of powerful growth in which the brand doubled its revenue each month – seeing it grow 10x over – is one of the major reasons Dan-O’s Seasoning made the decision to upgrade its systems. A few recent partnerships with several retail giants have seen wholesale orders soaring for the brand – so the merchant chose Brightpearl to act as a central source of truth for its increasing multi-channel processes and facilitate the incoming boost in order volume.
The seasoning retailer will save time and boost accuracy with Brightpearl’s Automation Engine – which streamlines and automates manual workflows in inventory, warehouse, ordering, shipping and fulfillment, reducing human error and saving hours of time for key staff to dedicate their efforts towards product innovation and growth.
With Brightpearl in place as the brand’s central source of truth, the team will receive at-a-glance insights across the entire business, as well as in-depth analytics and reporting for each of its DTC and wholesale workflows. With such up-to-date, granular data at their fingertips, Dan-O’s Seasoning can make more informed business decisions without the need to consolidate multiple spreadsheets or track down wayward documentation.
Connecting to national retailers should be as quick as two shakes, as Brightpearl’s roster of Plug & Play integrations and open API access means it can easily extend to apps such as Shopify Plus, Amazon, Shipstation and Walmart, as well as any other apps, channels and locations the brand may want to sync with in future. With such fuss-free connectivity, the business can effectively curate a custom tech stack, switching out and taking on new apps as it expands and evolves.
Adding some flavor to its forecasting capabilities, Inventory Planner Premium unlocks in-depth inventory visibility and smart, data-driven sales forecasts which even factors in microtrends, lead times and promotional periods – thus reducing the risk of overstocking and stockouts. With these foundational tools in place, Dan-O’s Seasoning can make informed purchasing choices and maximize inventory profitability.
Justin Press, SVP Customer Success at Brightpearl, said: “Dan-O’s Seasoning is deservedly seeing a real spike in success, with big partnerships incoming – and we’re delighted to have Brightpearl become part of their business journey by acting as a strong operational foundation for their multichannel growth. With Brightpearl in place as a central source of truth, the Dan-O’s Seasoning team can rest easy – as they’ll receive real-time insights into performance across all workflows and departments, and have more time to dedicate to their incredible flavor mixes..
“We’re glad to offer Dan-O’s Seasoning the perfect mixture to supercharge its operations and make a great business even greater as it grows.”
