Pret A Manger has announced it will be stepping up investment in its loyalty strategy, expanding the Pret Coffee Subscription to cover all its freshly made food, snacks and drinks, to reward its most loyal customers.
Starting today (26th April), subscribers of ‘Club Pret’ will have access to 10% off all Pret food, drinks and snacks sold in shop, for just £30 per month and half price in the first month.
Subscribers will still be able to get up to five barista-prepared drinks per day, with any additional drinks benefiting from the 10% discount. This includes Pret’s full range of 100% organic and Arabica coffees, teas, hot chocolates, and brand new iced drinks.
Club Pret is now live in the majority of Pret’s 439 UK shops. People can sign-up from today and receive 50% off their first month.
Existing Coffee Subscribers will automatically become part of Club Pret. Their current monthly price of £25 per month will only change to £30 at their next billing cycle on or after 5th June.
To mark the launch, Pret is offering the chance to win one of 100 annual subscriptions and one lifetime subscription for anyone who signs up between 26th April and 3rd May.
A new range of Pret Coolers, replacing Pret’s frappes and smoothies, will also form part of Club Pret, with Pret’s full range of iced drinks now available in 90% of shops, following a significant investment in iced machines.
Club Pret is an evolution of the company’s hugely successful Coffee Subscription, a central initiative in Pret’s strategic transformation programme first launched in September 2020. The Subscription is now used 1.25 million times per week (up 11% year-on-year) in the UK and has been rolled out to the US and France.
It has also helped Pret attract and retain its most loyal customers, with subscribers transacting with Pret 28 times per month, compared to just two times per month for non-subscribers.
Pret’s ongoing investments in loyalty have helped the company make good progress on its ambition to double the size of the business by 2026, while also ensuring it can continue to reward and reinvest in team member pay and benefits.
Pano Christou, CEO, Pret A Manger, said: “Over the past year, we’ve thought long and hard about the best way to support the people who matter most to Pret – our Team Members who do such an outstanding job, day in and day out, as well as our customers.
“That’s why we’ve increased pay three times in the last 12 months, and reinvested in benefits to support our people through the cost-of-living crisis.
“It’s now time that we give back to our most loyal customers, expanding the Subscription and making our freshly made food, snacks and organic coffee, more accessible to the people who have been crucial to Pret’s success. That’s what Club Pret is all about.”
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