Echo Falls, the UK’s number one fruits wine brand, is adding a fresh flavour to its ever-popular Fruit Fusions portfolio with new Echo Falls Sparkling Summer Garden.
Launching from May, Echo Falls Sparkling Summer Garden (9% ABV) is inspired by long, lazy summer afternoons. The pale pink wine is perfect for sharing with friends and can be enjoyed on its own or over ice garnished with strawberries, a sprig of mint and a slice of cucumber and orange.
There is high crossover between purchasers of Echo Falls and sweet fruit ciders and RTDs, with this variant aiming to give shoppers a reason to continue to select Echo Falls when looking for a more refreshing flavour profile in-store.
Alexandra Colson, senior brand manager, Echo Falls, said: “Echo Falls Fruit Fusions is an established winner within the wine category. We know the brand already plays an important role in recruiting younger people to wine and it’s our job to bring fresh innovations to the table to ensure wine stays relevant.
“The launch of Echo Falls Sparkling Summer Garden does just that. Not only does it target existing fruit cider and RTDs drinkers who take pleasure in a refreshing flavour profile, but it also takes inspiration from the ongoing spritz and experimental G&Ts trends. Sparkling Summer Garden addition to your lazy summer afternoons.”
On shelf in Asda and Tesco in May, the new Fruit Fusions addition has an RRP of £5.50.
